Katie Clift is Director of Katie Clift Consulting Pty Ltd – an International PR Expert specialising in local & global campaigns across all industries.
Her company engages clients around the world, across all industries (from startups and entrepreneurs to global construction and manufacturing, health, lifestyle, medical, travel, tech and NGO's). She is also proudly an International PR Specialist with Asset Ogilvy Public Relations.
For just one organisation alone, Katie led a media and public relations team to achieve more than 8000 feature stories a year in print, broadcast, and online media, including 120 front page newspaper stories – worth millions of dollars annually.
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"Forget about creating a brand for yourself – instead, focus on being a good person, doing good work and showing up on time. The rest will follow." Ogilvy
Flying solo? 'Play it safe', well-meaning friends and family advise when we start our own business. But does playing it safe always pay off?