Katie McMurray founded KatieMac Publicity in 1998. Katie is one of Australia’s most experienced business publicists. Specialising in working with the business owner, Katie partners them to find their authority voice. She especially mentors clients’ authority writing and business leadership so they experience increases in reputation and credibility. In 2014 Katie applied Tantric principles to support her whilst relaunching her business. She loves the ocean and lives in Bondi, with her two children, a 20 year old daughter and 16 year old son.
Katie writes a free Business Publicity Tips Newsletter which you can subscribe to at www.katiemac.com.au.
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"Just Do It!" - Nike slogan
Starting
You’ve left that job at last! You registered as a sole trader or company. Your business has a name, an office and a new computer. But there’s just one thing missing. How can you find clients?
Marketing
We’ve all heard about the cons of doing business with friends. But, might there be some serious pros of having friends as clients too? Katie McMurray shares her thoughts here.
Marketing
‘If it’s not in the schedule it won’t get done.’ That’s the technique Katie McMurray has applied to ensuring she always has time to write … a technique you’ll be inspired to use too.
Wellbeing
Do you talk yourself down? Have you forgotten what’s special about you? Here’s how my Grandma taught me to help people reimagine themselves.
Wellbeing
Running your own business is not always romantic dinners and roses. Katie McMurray shares how she fell out of, then back in love with her business.
Productivity
Do you find it impossible to say no to people who want meetings? Katie McMurray shows how to avoid meetings and how to stop wasting your time, and theirs.
Marketing
In today’s world, if you have no online presence, you may as well be invisible. And if you’re hiding your real self on social media – the same applies.
Marketing
Do you have a nagging feeling there’s something important to be seen in your business, but you’re not seeing it? Maybe there are business blind spots you need to bring into view.
Marketing
If we want to use authoritative and authentic communication, first we need to remove some fear-based conditioning. Then we can find the power in our Dangerous Voice.
Marketing
Have you ever been told, “Just be yourself. They’ll love you.” When it comes to being authentic on social media, it's not as easy as it sounds.
Productivity
My kids have been on their own grand solo missions. I decided to take some small business lessons from them.
Wellbeing
When business people seek to reinvent themselves, a new qualification is the first step. But what if the way to reinvent yourself lies within you?
Starting
When you’re starting a business venture it’s easy to get caught up in the service offering and forget it’s you people are wanting to do business with.
Marketing
Rather than only focusing on sparkly new sales strategies, look in the mirror: you’ll see the very asset that will help your business shine!
Technology
You cannot build an authentic personal brand in business without being bold. If being a business blogger is on your agenda, you need to develop and share real opinions.
Wellbeing
This year I came close to closing my business, which means I nearly lost my five priceless soloist freedoms that come with running your own business.
Marketing
What exactly is the Internet of Everything? And why is it important to be on it? Find out.
Starting
For the past 17 years I’ve been staying in business, now, after creating a powerful business vision, I’m working toward flourishing in my perfect business.
Marketing
Limelight Moments are exceptional events or activities that can be leveraged to help you stand out from the crowd. Enjoy your moment in the limelight!
Technology
There’s too much angst around blogging. This is a beginner’s guide to building your confidence around writing and publishing. Let’s get cracking.
Wellbeing
Our editor said, “Katie, ever since you told me you were a Tantric facilitator, I’ve wondered how Tantra can help in business.” The answers are in this article.
Marketing
The people who have supported me the most are the people who already know and love me. Your strongest advocates are close at hand, stay in touch with them.
Marketing
We often think of business leaders as CEOs and board directors, but it is possible to lead as a micro business owner.
Marketing
Do you sometimes feel like every other business is getting publicity except yours? Having an active online presence will help make your business become the life of the publicity party.
Marketing
If writing a business book is on your to-do list, keep these points in mind to ensure you get the most out of it.
Marketing
The secret to getting speaking gigs is to first become recognised as someone whose ideas matter. Here’s how to do it.
Marketing
About once a year, procrastinators start to get to me. My leads list becomes full of ditherers but I want to focus on the doers. So I’m ready to cull.
Marketing
Avoiding publicity could be preventing your business from achieving growth and long-term success. Here are some common excuses for saying no to PR, and why you should stop making them.
Marketing
There’s a never-ending debate about the monetary worth of media coverage. We know publicity expenses affect the bottom line, but how do we measure and value the results?
Marketing
The media likes to tell strong, definitive stories, but that doesn’t equate to ‘simple’. Here’s how to make your business more definitive and in doing so – more attractive to the media.
Marketing
Developing your voice is the process of forming, expressing and promoting your own ideas and opinions; and it’s essential to building a public profile in your industry. Here’s where to begin.
Marketing
Ever feel like you’re losing your way in your business? Use your back-story to refocus on why you’re in it.
Marketing
Clients are more likely to respond to a small business marketing plan that comes from the heart. Here are some ideas to make your communications more heartfelt.
Marketing
Being asked by the media to make comment on an issue is great publicity for your business – but only if you leverage it for all it’s worth. Here’s how to get the most out of media coverage for your business.
Marketing
Being known as a ‘business leader’ makes you more attractive to the media, but how can small business owners earn the title?
Marketing
Avoid the temptation to include everything you know in your business book and it will become instantly more readable. Here’s how to write a business book that sticks to the point and engages your readers.
Productivity
Becoming an Industry Original will instantly make your business more marketable, but how do you be unique? Step one: listen to your clients.
Marketing
Writing a business book sounds like the fast track to fame in your industry; and it can be, but not without the right foundations. Set yourself – and your book – up for success with these handy tips.
Marketing
Your name is on the speaking event program; your speech is ready. Now – how do you get the event publicist excited about you and ensure you get noticed?
Productivity
Beware the borrowed or published media contacts guide. The only media contacts list you should ever rely on is your own.
Marketing
Ready to start contacting media so you can harness the power of PR? Here’s how to write a perfect media pitch that will get a busy journo’s attention.
Marketing
Only those adept at answering questions are of interest to the media. Do you know your expert opinions and can you articulate them clearly? A great way to improve is by interviewing yourself.
Marketing
Being quoted as a subject matter expert in the media can give you and your business enormous PR leverage. But what does it take to convince a journo of your expertise?
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