Founder and CEO of Marketing to Mums, Katrina McCarter is a marketing strategist and keynote speaker.
Marketing
Pinterest is an underrated, powerful platform for businesses wanting to drive traffic to their website and it is fast gaining popularity in Australia. Since 2014, Pinterest’s Australian users have grown from 2.7 million to 7.4 million this year, with 2 million of Pinterest’s new Australian users occurring in the last two years alone.
Marketing
Are you looking for new ways to grow your business this financial year? I passionately believe that marketing partnerships are the fastest, lowest cost way to grow a business. I believe they should be top of the list for any business owner, particularly in Covid times when we are looking to reduce our marketing expenses.
Marketing
Throughout the 2020s, every business who wishes to attract mothers needs to have a well thought out testimonial strategy.
Marketing
Throughout the 2020s, every business who wishes to attract mothers needs to have a well thought out testimonial strategy.
Productivity
According to IP Australia, the number of women inventors in Australia grew tenfold over the past thirty years. Many of these patent holders are entrepreneurial mothers looking to solve problems after the birth of a child. These inventions are transforming the way we live, work and interact with the world. May is the month when we celebrate mums, and I would like to share with you the stories of some great Australian mothers who are enjoying global success as inventors.
Marketing
In my first business I built an online community of more than 150 000 women. There is no way this would have been possible without creating marketing partnerships.
Marketing
Mums in business are an untapped, growing segment amongst the professional services market which many brands are overlooking.
Marketing
I turn 48 this week and I don’t feel ‘middle aged’. I feel as though I’m just coming into my prime. Since turning 40, I’ve become an international speaker, launched two businesses, written a best-selling book and am planning a move to New York in the next decade.
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