Keith is the founder and CEO of the Business of Trust. After over 20 years around the world with PwC he set up his own consulting firm with the co-author of the book Smarter Selling. Together they offer consulting, training and coaching services to organisations in 27 countries through a network of affiliates.
Keith is the proud father of four children and he and his wife live on acreage near Brisbane. He spends a lot of time travelling to clients in various countries and certifying new affiliates.
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"To talk to a man in a language he understands that goes to his head. To talk to a man in his own language that goes to his heart." - Nelson Mandela
You’re working from home. It’s likely you won’t see clients or prospects face-to-face for quite some time. What can you do to maintain and build your client relationships during this time?
If cash is king, then customers are what keeps the kingdom fed. Without customers willing to pay for your product or service, you simply don’t have a business. So how do you create those all-important leads in a crowded B2B market, with little or no budget?
When a client asks you for a discount, it can be tough to know what to say, especially if you need the work. Today Keith Dugdale shares why you should say no, and what to say instead.