Lion Writing (and) Slogan Creator
I write compelling and engaging website copy that turns more clicks into customers. Content is King, so it pays to trust a Lion.
Lucinda Lions is the owner and chief copywriter at Lion Writing. She writes persuasive, compelling and engaging website copy that converts visitors into customers. All copy comes with a 100% Lion-Clad guarantee.
Lucinda is also the owner and chief tagline writer at Slogan Creator.
You can generally find her in the chocolate aisle.
Social media links:
"Every set back is a stepping stone to success" - Lucinda's wonderful Mum
Marketing
A business slogan can boost sales by helping to attract customers. (Want to write your own sizzling slogan? Find the link to a complimentary e-Workbook on the Flying Solo Pay it Forward page.)
Wellbeing
Sometimes a great learning moment can come from a most horrifyingly embarrassing gym fail.
Wellbeing
It’s not the uplifting start to the New Year, and new decade, we would have hoped for. If you’ve been affected by the fires, these resources may help.
Wellbeing
The end of the year is a great time for self-reflection. It’s a time when you can ask questions to help clarify and inform about your clients, profits, processes and more. But here are five unusual questions you’ve possibly never asked before; the answers to which might boost both your joy and sales in 2020.
Marketing
Does your business slogan get a mixed reaction from customers? Here are some possible reasons why it’s not hitting their buttons.
Wellbeing
Overthinking can create stress and frustration, while killing productivity. Learn how to manage overthinking with this simple little system.
Productivity
Want to read about how I suck at achieving a particular goal? Settle in, do I have a story for you!
Productivity
Working in the nude wouldn’t appeal to most, but this lady chooses to strip down. Find out why, and what we can learn from her naked truths.
Marketing
Slogans come in different shapes and sizes, but not all of them are right for your business, and some could spell disaster. How do you know which type of business slogan is right for you?
Wellbeing
Whether you sit at a computer all day or regularly look down at your device, you could develop a neck hump. Find out what it is and how to get rid of it.
Marketing
Here’s what NOT to do if you write a Gumtree ad, writes Lucinda Lions. She explains what went wrong and how to write better ads.
Marketing
Flying Solo contributors went above and beyond to provide the most useful and insightful content in 2018. Here are five hot small business tips from the most popular articles.
Wellbeing
In 2014 I was the Acting Editor of Flying Solo during a maternity leave position. The editor who took my place was the dazzling, bright, smart, gorgeous, Kelly Exeter. Kel poured her heart into the role for two years before leaving to focus on other areas of her business.
Wellbeing
If you hate difficult conversations as much as most human beings, you’re going to love this simple formula to make difficult conversations easier.
Marketing
Boosting the spirits of and inspiring others can boost your sales. Here’s why and how.
Marketing
Sometimes it’s the simplest type of marketing that grabs the most attention and increases sales. This particular marketing tool is quite ‘handy’.
Wellbeing
Have you ever said to yourself, “That’s a great idea, I don’t need to write it down,” only to regret your decision within 17.7 seconds? Here's a quick, easy way to remember names, numbers and everyday information.
Marketing
I was so close to not buying a particular product, but something changed. That ‘something’ might help to increase your own sales.
Marketing
I hate blood tests because I hate needles. But my last blood test reinforced a valuable business lesson, and it’s a bleeding good one for any business.
Wellbeing
If you want your spirit to crumble (taking your sales with it!) do this one thing. It’s scary how quickly it can unravel you and your business.
Wellbeing
Next time you feel stressed and overwhelmed, try asking these two questions. The answers will help you feel instantly empowered.
Starting
Want to have your best year yet? Read six more of the very best business tips from 2017’s top Flying Solo articles.
Starting
Curious to know which small business tips were the most popular among Flying Solo readers in 2017? Read on, all will be revealed.
Wellbeing
Given the choice, most people wouldn’t dream of working on Christmas day. But I did work on Christmas Day, and loved it. Here’s why.
Marketing
Need to convince clients or suppliers to complete a task? Provide this one, persuasive thing, and they may just take swift action.
Productivity
Think you’re great at multitasking? So did these people, until studies revealed some unsettling data.
Wellbeing
If you ever feel like a fraud, or hold yourself back due to lack of experience or knowledge, these three words will instantly help.
Marketing
If your online product sales could be better, you might be making this one, crucial mistake. Fix it and your sales could soar.
Marketing
Attracting a never-ending supply of clients for your solo business is completely possible, especially if you’re proactive, creative, and willing to ask yourself some tough questions.
Wellbeing
As micro business owners we all have days where we feel down, overwhelmed, unmotivated, angry or annoyed. Here are five ways to lift your spirits on those sucky, yucky days.
Marketing
Want to attract more customers and increase sales? This quick and easy 10 second marketing habit will help you do just that.
Wellbeing
What can big-wave surfers teach soloists about surviving in business? This one anti-drowning technique is a good place to start! Learn it, use it and enjoy the ability to breathe easy again.
Productivity
Want to boost sales but find yourself tangled in a string of exciting, overwhelming ideas that render you static rather than ecstatic? Then, do this one thing.
Marketing
In her last article, Lucinda Lions laid out the top business tips and ideas that resonated most with Flying Solo readers in 2016. Today, here are six more!
Starting
What were the small business tips and ideas that most resonated with Flying Solo readers in 2016? Lucinda Lions lays out the top six for you today.
Technology
Are you getting good traffic to your website but limited enquiries? Add video testimonials to your home page and watch your leads soar.
Productivity
Do you struggle with making important decisions? If so, here’s one simple process to help you make fast decisions, with greater conviction.
Volkswagen
The act of giving back is known as social responsibility. Find out why it’s important for your business, and how to be a socially responsible solopreneur.
Productivity
An important business lesson was reinforced by a waitress at a Yum Cha restaurant recently. It was a delightfully delicious reminder of how we can all easily increase sales.
Wellbeing
Most of us carry extra kilos, but is perception about your excess weight holding your business back? Even though it shouldn’t, it just might be. Here’s what to do about it.
Marketing
The Harry Potter books made J.K Rowling millions. Use this one fiction tip in your marketing copy and your business could make a motza too.
Marketing
Want sales to plummet? Insult and irritate prospects using these SEO spam email techniques. Offend and affront in just three easy steps!
Productivity
Between emails pinging, social media calling and desks needing tidying, it feels like procrastination has reached epidemic proportions. Luckily Lucinda Lions has discovered a fierce vaccine for beating procrastination.
Starting
Want to live a happy and enriched life while working in an exciting and fulfilling business? This super-quick, daily habit will get you there.
Marketing
December hosts Independents’ Day, a day to celebrate soloism. It’s also Christmas month, so consider supporting soloism by buying gifts from the solo community.
Productivity
Before starting any task I've been saying four simple words to myself. This has led to a surprising boost in my productivity and made procrastination a thing of the past!
Marketing
The act of giving back is known as social responsibility. Find out why it’s important for your business, and how to be a socially responsible solopreneur.
Productivity
As a business introvert, one particular process just didn’t work for me. So I changed it, and found my bliss.
Productivity
Do you struggle with completing your own projects? I do! Recently I found a way to tackle the issue by prioritising goals, and I have a brand new website to show for it.
Marketing
Feeling valued inspires people to feel great and do more, so as soloists, how can we actually value our clients and suppliers? Here are some tips on how to value each other.
Wellbeing
Exercise keeps you healthy, but it can also provide business lessons. Here are some tips I’ve learnt from my preferred exercise. What’ve you learnt from yours?
Marketing
Whether you bake brownies or build websites, clients have fears related to your offerings. If you want more sales, address those client fears fast.
Marketing
A few years ago a shop owner did something I haven’t experienced before. I said nothing, and yet I probably should have. What would you have done if faced with this customer service conundrum?
Marketing
If, like most business owners, you’re always struggling to say ‘no’, maybe it’s time to take a bit more of a left-field approach.
Wellbeing
As my Acting Editor position with the Flying Solo community comes to an end, I’d like to shower you with compliments. Get your umbrella out!
Wellbeing
A silent story is a piece of information that few people know about you. Seldom shared, these little morsels help create connections with others.
Productivity
Aussie soloist, Darren Yeow, raised $30,000 in three hours for his Kickstarter project – over $120,000 in total. Let’s learn more.
Wellbeing
My mum has always been a wonderful source of inspiration, support and encouragement. Here are three business lessons I learnt from her.
Productivity
Recently I isolated eight things I do on the days when I’m freakishly productive. Here’s my list.
Marketing
Slogans give business names and brands some instant oomph and make your message stick in customers’ minds. Here’s how to create one for your small business.
Starting
Business books can be a powerful inspirational tool. Here are some of my favourite small business tips from one book I've found particularly inspiring, written especially for soloists.
Marketing
A sumptuous slogan has four delicious ingredients. Include them all and people will want to have a bite of your business.
Marketing
A sizzling business slogan can ignite a wildfire of sales and leads. Find out why it’s important to have a business slogan – now more than ever.
Marketing
Writing ‘how to’ articles help to make your customers’ lives easier, while also generating leads and sales. So today, find out how to write a ‘how to’ article.
Technology
Email newsletters are a great way to generate repeat business from existing customers. Follow these tips and you may generate even more!
Marketing
What’s the secret to making customers come back? Here are some highly effective repeat business tips, as revealed by Flying Solo readers.
Marketing
Don’t let writing tasks be a time sap. Save precious hours by speeding up your writing process.
Marketing
If you offer a service, you may get more customers by writing about your business process. Find out why writing about your process is so important, and exactly how to do it.
Wellbeing
Recently at my dad’s 80th birthday party, I reflected on some of his life experiences and what they’ve taught me about business. I hope you find some inspiration, too.
Marketing
As a soloist, sometimes it’s impossible to get to the phone straight away or drop everything for a client meeting. But what could be seen as a negative can be turned into a positive – simply by tweaking your marketing copy.
Marketing
In order to write sales copy that turns readers into buyers it’s important to stir certain feelings in your reader. Find out why this technique works and how to do it.
Marketing
Offering a guarantee has many benefits, most important of which is an increase in sales and leads. So why are guarantees so effective? And should you be offering one?
Westpac Genie
In her last article, Lucinda Lions laid out the top business tips and ideas that resonated most with Flying Solo readers in 2016. Today, here are six more!
Westpac Genie
What were the business tips and ideas that most resonated with Flying Solo readers in 2016? Lucinda Lions lays out the top six for you today.
Marketing
A well-written sales letter can generate loads of sales, but only if the envelope is actually opened. These business writing strategies will help boost your success.
Marketing
When you give away free things to your prospects it activates a social phenomenon known as the norm of reciprocation. Here’s how it can boost sales.
Marketing
In the age of online public feedback, negative feedback can cause irreparable damage to your business. But respond appropriately, and you could turn it into a positive.
Technology
Sometimes websites can take on a life of their own, developing human-like syndromes that can drive potential customers away. In this article, I share some business website tips and show you how to cure three common website syndromes.
Technology
Written effectively, a Why choose? page can be one of your website’s most persuasive pages, turning random clicks into excited clients who are ready to buy. Here are some helpful tips for writing website content.
Starting
Who better to share inspiring business tips than someone who built a multi-million dollar business with just $50 in his pocket?
Technology
Website visitors get frustrated if they don’t find the information they expect on certain pages. This article outlines nine pages your small business website should have, and why.
Marketing
The art of Sandwich Selling has nothing to do with bread, but do it effectively, and you’ll make some serious dough!
Marketing
In the psychology of persuasion, the phrase ‘social proof’ refers to the way other people’s actions guide our own. Here’s how you can use social proof to increase your sales.
Technology
Revamping your website copy can increase the number of enquiries you receive, and improve your conversion rate. Here are key things you need to consider when writing web copy.
Marketing
Radio ads can boost your sales, but how on earth does a soloist write a radio ad script? Lucinda Lions gets the lowdown from Steve Manning.
Marketing
Every networking lead has its own individual life cycle. This case study demonstrates how a simple chat at a function resulted in two very happy people.
Technology
Web copy waffle can turn your website from a lead-generation tool into a lead-demolition tool. In this article find out what web copy waffle is, and why you urgently need to remove it from your website.
Marketing
Logos are an important part of your business branding, but if yours isn’t accompanied by a business tagline you could be missing out on leads and sales.
Technology
Your website has one weapon to rule them all. In this article, find out how you can use your uniqueness to wield it to achieve the most powerful results.
Technology
Countless websites suffer from a disease I’ve nicknamed ‘website wilt’. In this article I'll provide business website tips to find out what website wilt is, and why you should avoid it at all costs.
Technology
Your About page can be critical in encouraging customers to do business with you, but get it wrong, and it could make them do an about face! Here are some helpful website copy tips for writing your About page.
Technology
If you want to convert more of your website visitors into paying customers, then your website copy may need to get F’d.
Wellbeing
In the rough and tumble world of the soloist, it’s important to have protection from the biggest threat to your business: you. Yes, it’s time you got a bouncer!
Productivity
Is procrastination stifling your creativity, causing you stress, or tethering all your wonderful dreams? Here are five tips to help you beat procrastination, once and for all.
Marketing
Most people would rather be trampled by humans than talk in front of them. If that describes you, here are some public speaking tips to help make public speaking less daunting.
Marketing
Here are four ways of writing headlines to make them more compelling so they grab your readers’ attention, pique their curiosity and leave them wanting to know more.
Productivity
Reading inspirational books can change your life. If you've experienced the impact, please read this article, because you might be able to change our lives.
Technology
Does your website instantly pull visitors in and inspire them to stay? Does your website entice people to return day after day? In other words, does your website have sucking power? If not, here are some helpful tips.
Marketing
At Flying Solo LIVE! I was on a panel where we discussed the importance of ‘Making an impression’. At the end of the session, many of the questions related to client testimonials, so I figured the topic was worthy of an article.
Productivity
From logos and designs to inventions and products, all businesses have valuable ideas that need protecting. I spoke to an intellectual property expert to get advice for soloists on protecting your intellectual property.
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