Before beginning Ergoflex in Australia, Matthew was a marketing professional with over ten years' experience. He developed and implemented marketing communication plans across the UK, Australia, New Zealand and Asia.
As Matthew started a family, his desire to redress his work/life balance and leave the corporate world behind, grew. So too did his interest in sleep (something many new parents can relate to!)
Ergoflex sell memory foam mattresses that mould to the contours of the sleeper’s body, improving their sleep. They help alleviate and prevent back and neck pain. Matthew enjoys the flexibility of working online. It has allowed him to relocate to the Hunter Valley with his wife and four children. He enjoys reading and blogging about marketing and is an avid supporter of small businesses in Australia.
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"You can quicker get back a million dollars that was stolen than a word that you gave away." - Arthur Miller
Technology
A year ago, Matthew White set out to create a series of videos to demonstrate the benefits of his product. Find out what video tips he learnt from the process and whether it could work for you too.
Marketing
The customer is always right. Isn’t that what we are told? But what happens if they are rude? Do you call them on it? Matt White questions if people are more demanding these days, and shares his tips for how to handle rude customers.
Productivity
It seems Elon Musk can run multiple successful businesses while only working part time. Does these mean we should be able to run our businesses without working long hours? Matthew White looks at how he does it.
Wellbeing
Not content with running a business and raising four children I thought I’d set myself a new challenge: solving the Rubik's Cube.
Marketing
Love him or hate him, I think Gordon Ramsay’s Kitchen Nightmares is marketing at its finest. Simple, honest and action-focused. Here’s why.
Wellbeing
For many soloists, being able to combine work and family is a big drawcard. But just how do you do it? Here’s my advice.
Marketing
Compared to even a few years ago, businesses of today are definitely revealing more of their values and their ethical stance to consumers.
Wellbeing
Since having twins in my world, I’ve found along with sleepless nights, they’ve also given me fresh insights into business life.
Marketing
Instead of communicating your message to large, generic audiences – which is likely to be costly and ineffective – influencer marketing allows you to target a smaller, more relevant audience for more bang for your buck.
Marketing
It’s so hard to know whether throwing your marketing dollar at a given marketing strategy is ‘worth it’ or not. After eight years in business Matt White’s tried everything. Today he shares what he’s learnt.
Marketing
Unlike interest-based targeting or casting your net nationwide and hoping someone will bite, Facebook lookalike audiences are a great way to be more targeted and reduce your Facebook advertising costs.
Wellbeing
Harnessing your inner stress-control functions allows you to convert it into a powerful driver of productivity and progress, sharpening your focus and unleashing a more creative, positive, resilient ‘you’.
Technology
If you’ve invested heavily in search engine marketing and social media targeting with varying success, you may be surprised to find how cheap it can be to convert one-time web-browsers to happy customers.
Productivity
There are so many great small business resources at our fingertips - it’s hard to pick and choose the best small business blogs. Matt White attempts to whittle down the list for you!
Productivity
We’re all on board when it comes to outsourcing the things in our business we don’t like doing or aren't good at. Handing over the stuff we love doing, however, that’s much more difficult.
Wellbeing
I am told the first year of raising twins is a crazy time. Adding twins to a family of four while running a business? That’s next level. Here’s what I’m doing to get on the front foot.
Wellbeing
Our computers contain valuable information we'd never want to lose so we make sure to back up every day. But what about all the valuable information inside our heads?
Productivity
A busy business is good. It's when you cross over into ‘too busy’ mode and have no time to do the things that add real value that these four strategies come in handy.
Wellbeing
In small business, the hours can be more flexible and the rewards more satisfying, but the stakes are higher. The fear of business failure can be a constant anxiety, as Matthew White explains.
Productivity
If you’re a company that sends goods via mail or courier, then selecting a delivery company will play a big part in the customer’s overall brand experience and your reputation. So don’t settle for second rate service.
Wellbeing
Is sleeplessness killing your productivity during the day? If you’re lying awake at 3 am wondering how on earth you’ll get back to sleep, here are some tips for you.
Productivity
Ever had a competitor copy you? Infuriating right? Don’t let copycat competitors drive you mad. Use it to drive your business to achieve better things instead.
Marketing
Growth hacking is a little understood marketing buzz word and Matthew White is a fan. So what exactly does ‘growth hacking’ mean and how can it help soloists?
Starting
The CEO of a company once stood for accomplishment, years of dedication and service. Now, in my opinion, it seems to stand for nothing.
Money
As an online retailer, I’m in a constant battle with fraudsters, and I’m sure I’m not the only one wanting to minimise online fraud.
Wellbeing
Work-life balance isn’t a myth or something you ‘might achieve’ sometime in the future. It’s achievable right now, but that achievement can come with its own set of struggles.
Wellbeing
Ever felt like you were missing out on something? What if it was something you’d never get back?
Wellbeing
Stress is part of every life, and of course, it’s a big part of running any business. But when stress starts to affect your sleep, you quickly find yourself caught in a vicious cycle.
Productivity
As small business owners it’s easy to burn the candle at both ends. Here are some tips for better sleep so you can rejuvenate your way to success.
Productivity
Business owners should never stop learning. But with so many great resources available, it’s hard to know where to start. Here are six business blogs I read every day.
Productivity
Writing ideas and inspiration in a notebook may be the best business habit you get into. You’ll be creating your very own, priceless Business Bible.
Wellbeing
People think I’m crazy going into business with my in-laws, but there are many advantages.
Productivity
Online store owner? You can only satisfy customers if you efficiently and reliably deliver your products. Here are some tips to help you over- deliver.
Marketing
In a previous article I outlined the new guidelines related to customer reviews and testimonials. Today I’ll show you how to keep reviews legal and above board.
Marketing
It’s nice to be loved by your customers, but be sure that your testimonials comply with new ACCC guidelines, or you could pay an enormous fine.
Marketing
Word-of-mouth recommendations from your customers are highly trusted and influential, so make 2014 the year of the happy customer by harnessing the power of “crowd spruiking”.
Westpac Genie
There are so many great small business resources at our fingertips - it’s hard to pick and choose the best small business blogs. Matt White attempts to whittle down the list for you!
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