Before beginning Ergoflex in Australia, Matthew was a marketing professional with over ten years' experience. He developed and implemented marketing communication plans across the UK, Australia, New Zealand and Asia.
As Matthew started a family, his desire to redress his work/life balance and leave the corporate world behind, grew. So too did his interest in sleep (something many new parents can relate to!)
Ergoflex sell memory foam mattresses that mould to the contours of the sleeper’s body, improving their sleep. They help alleviate and prevent back and neck pain. Matthew enjoys the flexibility of working online. It has allowed him to relocate to the Hunter Valley with his wife and four children. He enjoys reading and blogging about marketing and is an avid supporter of small businesses in Australia.
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"You can quicker get back a million dollars that was stolen than a word that you gave away." - Arthur Miller
A year ago, Matthew White set out to create a series of videos to demonstrate the benefits of his product. Find out what video tips he learnt from the process and whether it could work for you too.
It seems Elon Musk can run multiple successful businesses while only working part time. Does these mean we should be able to run our businesses without working long hours? Matthew White looks at how he does it.
Not content with running a business and raising four children I thought I’d set myself a new challenge: solving the Rubik's Cube.
Love him or hate him, I think Gordon Ramsay’s Kitchen Nightmares is marketing at its finest. Simple, honest and action-focused. Here’s why.
It’s so hard to know whether throwing your marketing dollar at a given marketing strategy is ‘worth it’ or not. After eight years in business Matt White’s tried everything. Today he shares what he’s learnt.
Unlike interest-based targeting or casting your net nationwide and hoping someone will bite, Facebook lookalike audiences are a great way to be more targeted and reduce your Facebook advertising costs.
Harnessing your inner stress-control functions allows you to convert it into a powerful driver of productivity and progress, sharpening your focus and unleashing a more creative, positive, resilient ‘you’.
We’re all on board when it comes to outsourcing the things in our business we don’t like doing or aren't good at. Handing over the stuff we love doing, however, that’s much more difficult.
I am told the first year of raising twins is a crazy time. Adding twins to a family of four while running a business? That’s next level. Here’s what I’m doing to get on the front foot.
Our computers contain valuable information we'd never want to lose so we make sure to back up every day. But what about all the valuable information inside our heads?
If you’re a company that sends goods via mail or courier, then selecting a delivery company will play a big part in the customer’s overall brand experience and your reputation. So don’t settle for second rate service.
Is sleeplessness killing your productivity during the day? If you’re lying awake at 3 am wondering how on earth you’ll get back to sleep, here are some tips for you.
Ever had a competitor copy you? Infuriating right? Don’t let copycat competitors drive you mad. Use it to drive your business to achieve better things instead.
Growth hacking is a little understood marketing buzz word and Matthew White is a fan. So what exactly does ‘growth hacking’ mean and how can it help soloists?
As an online retailer, I’m in a constant battle with fraudsters, and I’m sure I’m not the only one wanting to minimise online fraud.
Work-life balance isn’t a myth or something you ‘might achieve’ sometime in the future. It’s achievable right now, but that achievement can come with its own set of struggles.
Stress is part of every life, and of course, it’s a big part of running any business. But when stress starts to affect your sleep, you quickly find yourself caught in a vicious cycle.