After a colourful career in marketing, publicity and graphic design, Megan now focuses her writing and editing nous to help others be engaging and understood. Under the banner of wordmix, Megan enjoys helping people get their message across - whether it's on the Net, on paper or speaking directly. She has also been the voice behind many a commercial, so understands how the written word is expressed out loud.
She has worked in New York and Venice, had an opinion column in Byron Bay's Echo, was the production manager for Antiques and Art magazines, and worked for Craft Queensland as their marketing officer.
Megan's passion for telecommunications - combined with her curiosity for most things different - probably explains why her clients are based all around Australia and span a number of industries.
"Everything has its beauty but not everyone sees it." - Confucius
Marketing
Imagine you’re in an elevator (or ‘lift’ for us Aussies) and the person next to you asks "What do you do for a living?"
Volkswagen
USP means ‘unique selling proposition’. Ironically, this boring-sounding term is what makes you really exciting to other people. Your USP is what makes you special.
Wellbeing
Kevin, a fellow soloist, has been experiencing a strange trend over recent months. He’s avoiding helping people. Helping people by giving away free advice, that is.
Marketing
Some predesigned website templates act as a handy framework for you to simply insert your branding. Others pretend to BE your branding – and that’s a dangerous trap many soloists fall into.
Marketing
Knowing your unique selling proposition (USP) is one thing. ‘Working it’ is quite another.
Marketing
USP means ‘unique selling proposition’. Ironically, this boring-sounding term is what makes you really exciting to other people. Your USP is what makes you special.
Technology
If someone is looking at your website from their smartphone, PDA or palm-sized computer, what do they see? Is your website mobile-friendly?
Wellbeing
I was stupid. I made a promise to my partner that I would finish work by five o’clock. Every day. Gone were my flexible working hours.
Marketing
Like others, I’ve been hiding from the dreaded Twitter. But I want more online presence, so I need to start squawking. So how do I go about choosing a Twitter name?
Wellbeing
Dealing with stress? Not enough time in the day… or night? Clients behaving like your parents? Technology behaving like a fractious toddler? Is it all feeling too hard?
Productivity
I’ve made some refinements to The ‘To Do’ list that worked, and now it’s even less intimidating, more workable and more fun! Want to know what I’ve changed?
Productivity
Even when business is going well there’s often a larger business vision we want to reach. But with day-to-day distractions, it’s easy to forget the bigger picture.
Productivity
My previous article was on my time management plan that worked. I want to share exactly what it was that brought this baby home: a ‘To Do’ list that I could actually stomach.
Productivity
You’re going to question whether this time management plan works, because it is so outrageously simple. But often the simple things are the best. So if you want to give business chaos a swift and solid kick, read on.
Productivity
A mentee isn’t a mint confectionery, it means ‘one who is mentored’. Business mentoring is great for soloists in need of extra support, information and direction. Here’s how it’s given my business some valuable oomph.
Productivity
What could be more fun, and potentially profitable, than bouncing your business dreams around with someone who can help turn them into reality? I recently enlisted the help of a business mentor and am already meeting goals previously laden with
Wellbeing
When a colleague wrote about what it’s like going from full-time soloist to part-time employed a swarm of soloists sent their condolences. I’ve recently had the inverse experience, giving up my part-time job to become a full-time soloist.
Wellbeing
While large companies are spending major marketing dollars on trying to look more human, many soloists are falling into the perfectionism trap of trying to match the machine-like appearance of the big guns in order to compete with them.
Marketing
Following on from how to get the business logo designs you want, here are some tips if you want to by-pass the graphic designer altogether and design your own logo.
Marketing
My previous article discussed briefing a designer prior to business logo design. It is important to give a detailed account of your business and market as well as your design ideas. Naturally you will want designers to introduce their own ideas also.
Marketing
In a previous article on business logo designs I wrote about making an effective logo. If your business needs a new identity, here are some tips on briefing your graphic designer.
Productivity
‘Business plan’ remains a dusty, conceptual notion for many soloists. Here’s how to bring business plans to life so you can start achieving this year's goals right now.
Marketing
Business jargon can be misleading, confusing and boring, but as a soloist it is a trap we can easily fall into without even realising it. Here are ten tips on how to avoid business jargon and learn to speak a language your clients will understand.
Wellbeing
Both the stress of work and the stress of finding work are common causes of soloist overwhelm. But there are techniques you can use to clear your mind, lift your spirit and help you handle stress.
Productivity
Does your ‘to do’ list feel like an endless treadmill set on high speed? Practical creative planning with mind Mapping could be the answer. It can help you get back into control, plus it will inject a bit of colour into your working day.
Wellbeing
There is a simple way to increase your efficiency and decrease the stress: exercise while you work. Hold that groan - there are some fun and easy ways to slip healthy physical activity into your working day without it becoming a chore.
Wellbeing
As soloists, our resources are tighter than ever. We don’t have time to take a nap. Our clients depend on us; they expect us to be efficient, responsive and, well, awake. So taking a nap during work hours is not professional behaviour...or is it?
Money
If you intend to charge using an hourly rate, it helps to know how much you are worth. Only then can you quote accurately and build a successful business that you can enjoy.
Marketing
Has your business got an effective logo that is an accurate reflection of what you do? Does it work in every way possible? Here are some tips to give your logo that extra punch.
Marketing
Keeping your client informed, particularly when things aren’t going so well, can save your relationship and boost your business. The secret to effective customer service is how you contact your client - and how often.
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