Michael Neaylon is a brand, marketing and sales speaker, coach, and presenter who supports you in delivering your authentic brand to your target market to increase your sales.
Michael is also the author of the book 'True Brand Toolkit: How to Bring in Big Money For Your Small Business.'
"And this above all to thine own self be true." - Polonius in William Shakespeare's Hamlet
Marketing
The word ‘close’ is often used to describe bringing a prospect over the line. But a couple of years ago I stopped ‘closing’ sales. The result? They tripled.
Money
I’d heard the term ‘value-based pricing’ a few times, but the penny only truly dropped about this pricing strategy when I read ‘The Consulting Bible,’ by Alan Weiss.
Marketing
Writing your own book has become an increasingly popular way to position yourself, especially if you’re a service professional or business owner looking to increase your personal profile.
Marketing
As soloists, we’re synonymous with our brands, so this article will give you some tips for developing your personal branding and your online business branding.
Money
I’ve made plenty of mistakes when it comes to my pricing strategies for my services, and my clients report the same challenges. It’s one of the biggest issues faced by soloist service providers.
Marketing
As a soloist, you and your brand are often synonymous. Your business brand is an extension of you. It’s the first impression you make and the lasting connection you leave.
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