Michele Hackshall is a marketing communications expert and writer who has written everything from fridge magnets to books. With over fifteen years' experience with some of Australia's most prominent brands, she works with businesses of all sizes developing content, marketing collateral, web copy and case studies. Her gift lies in the ability to grasp technical concepts and translate them into clear and easy prose for easy understanding by a larger audience.
A journalist by training, her work has appeared in Flying Solo, thenewdaily.com.au, ninemsn.com.au as well as on the webpages of multinationals and small businesses across Australia. She chose to become a soloist as she thrives in an environment of eternal learning, generated by working with a variety of organisations and industries.
"Whatever you are, be a good one" - Abraham Lincoln
It's natural to think about leaving your solo business. Whether you're tempted due to financial, stress-related or personal reasons, you need to consider alternatives before deciding.
The argument over nature versus nurture is a long-standing one in child-rearing discussion groups. But the same argument can be levelled amongst those who work for themselves. Are entrepreneurs born or made?