Nicola Moras is a social media and visibility expert, sought-after speaker and author of Visible, a guide for business owners on how to generate financial results from social media and digital marketing.
Nicola helps clients around the world achieve visibility, impact and profits. Find out more at www.nicolamoras.com.au
The tall poppy syndrome is alive and thriving around the world and particularly in Australia. It’s something that seems to have been embedded within our culture to tear someone down when they are getting ‘too big for their boots’. This is how crabs in a bucket behave! It can be challenging in a world that celebrates being the same to step up and stand out. When you're growing your business, you must do this, though.
Video is becoming more and more needed by business owners if you want to maximise the reach you can get from social media platforms. Businesses who have jumped on the video bandwagon during the Covid-19 crisis have seen great results with using video, writes social media expert Nicola Moras.
Use what you have to your advantage. What makes your business unique is exactly what should drive your social media, says Nicola Moras.