As a User Experience Designer, Paul ensures it is delightfully easy for users (website visitors and smartphone users) to accomplish the tasks they set out to perform with your product (be it a web application or smartphone app). By putting users at the very centre of the product design process, he considers their numerous and varied needs from the very beginning. This helps with increasing sales, customer retention and referrals. Paul’s a passionate advocate for entrepreneurship, tech start-ups and innovation.
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"You do not merely want to be considered just the best of the best. You want to be considered the only ones who do what you do." - Jerry Garcia
Standards are undoubtedly great to have for good business performance. They provide us with guidance and something to aspire to. But setting too high standards can work against us, counter intuitive as this may seem.
Rejection is always hard to accept, and often potential clients aren't clear why they turned us down. We assume it has something to do with price or their relationship with a competitor. Are these the reasons why we are not winning proposals?
When soloists need advice, what problem solving strategies do they use? It is often tempting to seek the advice of fellow soloists. But are they necessarily the best people to ask? Perhaps a 'board of personalities' will give us a more holistic view.
In these days of people disconnecting from traditional advertising, it's more important than ever to excite your clients with genuine enthusiasm for your product. When it comes to business ethics and authenticity, how does your solo business shape up?
Our ability to develop business innovation strategies will not only give us a competitive edge, it will also ensure our business' survival in the future.
As soloists we need to let positive energies drive our new business ventures. However at the same time we need to watch our backs.
Traditional business wisdom has nurtured several myths, which solo business owners need to challenge in order to flourish. Rather than try to be all things to all people, soloists need to emphasise their best business asset, being a unique business.