Established in 2005, Flying Solo is home to a community of over 100,000 Australian solo and micro businesses.
Peter Crocker ran screaming from his ‘proper job’ in 2002 and has flown solo from the third bedroom ever since.
Since escaping ad agency land, Peter has specialised in business copywriting, partnering with digital agencies and corporate clients on websites and digital content. Along with his writing partners, he has worked with agencies large and small on brands including Microsoft, NRMA, SAP, Westpac and AGL to name a few. He also has a Bachelor Degree in Business with a double major in advertising and marketing.
In 2011 he co-authored Flying Solo Revisited - How to go it alone in business with Robert Gerrish and Sam Leader.
He helps look after content for Flying Solo and lives on Sydney’s northern beaches with his wife Felicity and daughters Bella and Ava.
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"Accept that some days you're the pigeon, and some days you're the statue" - Unknown
According to the experts what you do first thing in the morning has the greatest impact on the success of the rest of your day. In this series we asked our soloist community what rituals they use to kickstart their systems before getting on with work for the day.
Over the last decade, I’ve transitioned from freelancer, to business partner, to full-time employee. My recent leap back into soloism has completed the circle, and given me a renewed appreciation for the joys of working for yourself, from home. Let me count the ways.
“Quick, good or cheap. Pick two!” So goes the comfy old truism about buying services. But with technology commoditising everything from design to retailing, customers now have the luxury of choosing all three. It’s an uncomfortable spot for anyone stuck in the middle of the road.
I was talking to a friend recently whose business is going very well. But in recent years his income has hit a plateau. He loves what he does and wants to grow his business, but is at a fork in the road. It is a very common scenario.
Holly has interviewed Barack Obama, delivered a Peace Charter to the Dalai Lama, and been listed by Sir Richard Branson as one of his dream dinner guests. In a one-on-one chat with David Koch, she shares her insights on succeeding in business in fast-changing times at Flying Solo LIVE.
On our wellbeing panel, we’re blessed to have the wonderfully inspiring Jo Burston (Inspiring Rare Birds), Tom Griffith (Emma & Tom’s) and Sarah Prescott (Thankyou.) to help you create a powerful business vision, find your purpose and overcome overwhelm. See the full line up!
When I first went out on my own in 2002, Google seemed to think I was the only ‘Sydney Copywriter’ in existence (well, me and Glenn Murray!) Today, there are 462k results. In fact, there are thousands of experts on tap for anything you need. So, what to do?
We've shared some incredible times, you and I. What a rollercoaster! But – and I know you’ve noticed too – things have changed. We need to talk.
Years ago, an old friend – having had a little too much truth serum – took me aside at the pub, put his hand on my shoulder and said “You’ve lost your mojo man. What happened?!” It was a wake up call.
I wrote two CVs last month. One for a 13-year-old wannabe checkout assistant and another for a 50-year-old retail executive. It may just be the last CV either of them has, and the last one I ever write.
Whether it’s year 0, 1 or 15 in your business, congratulations on notching up another one. Let’s celebrate soloism and get inspired for the year ahead with our soloist manifesto ‘We are the soul traders!’
Come gather ‘round people, working from home. And admit that the the waters around you have grown. You better start Snapchattin’ or you'll sink like a stone. Your old road is rapidly aging. Blah blah... enough!
As one frazzled freelancer said to another: “Business would be great if it wasn’t for my clients!” The Seagull, Power Tripper, Jilted Lover… not only is the customer not always right, but here are 6½ that are very wrong.
What is a lifestyle business? It was suggested to me recently that I had a ‘lifestyle business’. It was intended as a compliment, but I’ve since been mulling over what that term really means. For me it has connotations that don’t sit well. And I’m not alone.
When I started my writing business, part of the dream was to have a mobile office and be able to work from anywhere. While that is now quite feasible, I still spend most of my work hours plugged into an office. It begs the question: does the reality of the ‘laptop lifestyle’ live up to the dream?
As I sat across the table from a marketing manager to discuss a new project, I realised I’d been here 10 years earlier! It was the fourth company, the fourth website, the fourth brief, but the same four people at the table. Am I stuck in Groundhog day?
When it comes to personal branding and finding clients, social media is valuable for many soloists. But should passionate opinions be curbed by professional restraint? Or does authenticity demand unfiltered honesty?
In any business, there are certain individuals who have played a pivotal role in its success. Here’s your chance to show your appreciation with a public display of gratitude. I’ll go first.
Benjamin Franklin famously stated, “Early to bed and early to rise makes a man healthy, wealthy and wise.” This week I plan to test this theory for myself. Care to join me?
You can embrace it or you can ignore it, but you can’t deny it. The mushrooming global online marketplace is disrupting the value proposition of every industry, including yours.
It’s fair to say that ‘getting out there’ and business networking – online or offline – is not something that comes naturally to me.
What is the relationship between money and happiness? I recall research from a few years ago that found that at all income levels, people say they would be satisfied if they could get 20% more.
From product design and processes to marketing and language, you need simplicity in business to prosper. So why is it so elusive?
The philosophy of “Do what you love” and “Find your passion” implies if you’re not bouncing out of bed each day with fire in the belly then you’re in the wrong career. But are we chasing an impossible dream? What is your level of career satisfaction?