Philip Shaw's mission is to show small businesses that it is possible to grow your business and blow away the competition without spending a fortune on marketing. He believes that by introducing sensible online marketing strategies, you don't have to spend tens of thousands of dollars to reach your market, you just have to be 'clever'.
Philip used to slave away in the big end of town where he worked primarily in strategy and business improvement. Now he applies his entrepreneurial skills with the best of how successful corporates operate to his clients' businesses.
With online marketing activity being so measurable, his financial and analytical experience provide a strong backbone to the online world - where each click, customer visit, and sales lead can be measured, analysed and improved on.
What gets measured, gets improved.