I’ve always loved writing and words, and have spent most of the last decade helping organisations of all sizes get their message across. I love nothing more than pulling apart some corporate waffle to find a hidden gem of an idea – and then bringing it to life so it resonates with customers, staff, donors or the general public. I also run content marketing and copywriting workshops to help our clients develop and execute their communications and content strategies.
Managing the Writers’ Australian office means I’m constantly learning. I feel lucky to work with so many smart people – our longstanding clients include Macquarie Bank, Australia Post, GE, Lend Lease, AGSM and UNSW, and my team includes some naturally curious, highly sociable writers and marketing whizzes.
You can find out more about what we do, here and in the UK, at writerscopywriting.com
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"A person who never made a mistake never tried anything new." - Albert Einstein
Money
Yearning for a regular paycheck and job security? The truth is anything worth having in life comes with risk, so here are 5 ways to learn to live with risk.
Marketing
Content might well be king, but only if you have a good content strategy. Here are some tips for getting clear on what you want your content marketing to achieve, and how to make it happen.
Marketing
If your copy doesn’t grab your customers’ attention, how can you expect them to buy your products or services? Here are five ways to make your copy more engaging.
Marketing
Keywords are great for SEO, but how do you make customers stay on your page once they’re there? That’s where carewords can help.
Productivity
Soloists wear many hats and while you may be happy to take care of admin and client management, at some point, probably early on, you’ll need the help of a creative. Here are some tips to develop a creative brief.
Marketing
A week at a creative writing festival in Ubud got me thinking about the parallels between good copywriting and the craft of storytelling in business.
Marketing
Writing for social media is like fishing with a big net. You need a juicy worm to lure your readers away from all the other nets, and they won’t always bite. So how do you create alluring social media content for your target audience?
Wellbeing
Mumpreneurs seem to have a natural ability for juggling family and work. What can they teach us about running efficient and flexible businesses?
Money
From a cashflow point of view, I find running a service-based business a doddle. I can pay myself a regular salary, and my biggest overhead is my MacBook. But the challenge is working out a strategy for pricing services.
Marketing
What makes your business truly remarkable? Unless you know your features and benefits and what they mean to your customers, they won’t really care.
Wellbeing
It’s the soloist’s dream to work from your iPad on the beach, have coffee with friends on your way to meetings, and be available to spend time with the kids.
Wellbeing
Once upon a time, being on holidays meant I could really relax. I’d sleep in, read books, and the biggest decision of the day was where to go for happy hour. This is not the case since I started running my own business.
Marketing
Identifying your competitive advantage - the one thing you do better than anyone else - is actually harder than it sounds.
Wellbeing
As a self-confessed mumpreneur, I’m adept at juggling work calls on the school run, networking in the playground, and creating an illusion of always being available but only actually working the hours I want to.
Productivity
Being a soloist means you don’t qualify for an ‘Employee of the Month’ award, a big fat performance bonus or regular promotions. Or does it? Have you thought about doing a self performance appraisal.
Wellbeing
I’m one of these growing hordes of parents who combine kids and business. Furtive work hours and secret networks are just two of the confessions I have to make as a mumpreneur.
Productivity
I had many ‘Aha!’ moments at Flying Solo LIVE!, but it was a question from the floor that really got me thinking about how I could turn my service-based business into a product.
Marketing
One of the joys of writing copy for different industries is that I can spot the clichés from a mile. However, a recent brochure brief won the award for cramming the most meaningless business jargon in one short sentence.
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