Sue Parker is a leading Communications, Marketing and LinkedIn specialist. She works with professional businesses and career executives showing them how to step up and stand out with integrity and unique marketing and industry branding value.
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"Your Vibe Attracts your Tribe."
The chorus of John Farnham’s chart topping ‘You’re the Voice’ is as powerful now as when first released in 1986. I suggest it resonates even more so in 2020 with an evergreen message which was a highlight of the Fire Fight Australia Benefit 2020.
The diversity of LinkedIn members runs the full scope. From solo operators, small businesses, employees, Prime Ministers, global industry leaders, high profile influencers, ASX & Fortune 500 directors. Every level is represented from every sector.
As a regular contributor to this amazing Flying Solo community it is actually with a degree of sadness that I felt compelled to write this article. It goes without saying that now more than ever, social media and LinkedIn will be a crucial place to network, support and build personal and business brand visibility during the challenging times we face.
In February this year I commenced a major project analysing LinkedIn hashtags. There was a raft of 50, 100 and some 200 lists available but nothing available over 200. And it was a real pain to know and decide which were the high performers to use. This is one area where the head overides gut instinct. Analytics matter.
Everything we do, write and say will either attract or repel others. It’s universal law. But while some reactions appear neutral, I guarantee that deep down there is a leaning to one end of that pendulum.
Should I stay in my current role or job or finally go out on my own? This question keep thousands of potential self-employed Australians awake at night.
With a looming holiday, a few glasses of bubbly or ale and Christmas party’s, people start to relax and charismatic business elves appear. The season of good will brings out much banter, flirting and charm.
One of my favourite quotes from the inspirational Brené Brown is 'you can choose courage or comfort, but you cannot choose both’. This ethos is particularly relevant during this year’s Melbourne Cup carnival as many stand up and take a stand albeit nervously.
As soloists or SMEs we simply “have to do what we have to do to get what we want to get”. I’m not referring here in any way shape or form to anything immoral, illegal or irresponsible. Nor am I advocating sabotaging competitors or ripping off clients or suppliers to make an easy buck.
Within a few minutes people will form a judgement on you from your LinkedIn profile, your photo, your engagement, what you say, how you say it, what you do and contribute on this fabulous platform. If you look and sound like a Donkey ass that sure isn’t a good look. Sue Parker explains the top 10 mistakes to avoid.
When clients share their personal brand my response is mostly met with stunned silence, glazed eyes, a shaky voice on the phone, or in person I see the shoulder blades slouching toward the floor, writes Sue Parker.
Here’s the real test of your personal brand: How you make other people feel when they’re with you, writes Sue Parker.
The stats are in and according to our guest, Sue Parker we'd be bonkers not to use LinkedIn to grow our business. Following her own user experience research she sees four compelling reasons to up our game on the platform.
Are you just part of a mass herd of parties, dinners, gifts, cards and hampers to clients during the Christmas period? Is there a better time to differentiate your brand and thank and reward clients for their loyalty throughout the year?
A tagline is a bit like a puppy - you buy one for life, writes Sue Parker. Here’s why they’re magic for soloists.