Sue Parker is a leading Communications, Marketing and LinkedIn specialist. She works with professional businesses and career executives showing them how to step up and stand out with integrity and unique marketing and industry branding value.
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"Your Vibe Attracts your Tribe."
Marketing
Albert Einstein famously quoted that “Imagination is more important than knowledge”. Indeed imagination is a glorious attribute that in its positive form is the fuel of childhood wonderment, human and business creativity. Imagination is defined as the part of the mind that imagines things, forms new ideas, concepts or images of external objects not present to the senses. Its essence sits in inventiveness, initiative and resourcefulness.
Marketing
It’s been a big year of changes on LinkedIn. Seemed like every second week a new update or feature magically appeared on our screens. Or something was moved around such as the configuration of the Privacy & Settings fields.
Marketing
Hold your Flying Solo hats and pens as this article may nudge and shake a tad. But before anyone starts throwing rocks of outrage or bite their lips down hard, let me qualify in no uncertain terms that LinkedIn is not the place to find a date or spouse. And neither are dating sites the place to dig up new business.
Wellbeing
Careers and workplace wellbeing are a crucial factor for men’s overall health, wellbeing and satisfaction. The 19th November each year is International Men’s Day. And supporting men in navigating their career and the choices and pressures around that is key.
Marketing
It is acknowledged that the vast majority of Australia’s 11M+ LinkedIn members seek to impress, inspire and influence others in some way shape or form. And personal profiles are the nucleus for that success.
Marketing
The chorus of John Farnham’s chart topping ‘You’re the Voice’ is as powerful now as when first released in 1986. I suggest it resonates even more so in 2020 with an evergreen message which was a highlight of the Fire Fight Australia Benefit 2020.
Marketing
The diversity of LinkedIn members runs the full scope. From solo operators, small businesses, employees, Prime Ministers, global industry leaders, high profile influencers, ASX & Fortune 500 directors. Every level is represented from every sector.
Marketing
Who would have thought the humble vegetable peeler would be a source of communication and personal branding wisdom? Well read on.
Marketing
As a regular contributor to this amazing Flying Solo community it is actually with a degree of sadness that I felt compelled to write this article. It goes without saying that now more than ever, social media and LinkedIn will be a crucial place to network, support and build personal and business brand visibility during the challenging times we face.
Productivity
In February this year I commenced a major project analysing LinkedIn hashtags. There was a raft of 50, 100 and some 200 lists available but nothing available over 200. And it was a real pain to know and decide which were the high performers to use. This is one area where the head overides gut instinct. Analytics matter.
Productivity
Everything we do, write and say will either attract or repel others. It’s universal law. But while some reactions appear neutral, I guarantee that deep down there is a leaning to one end of that pendulum.
Starting
Should I stay in my current role or job or finally go out on my own? This question keep thousands of potential self-employed Australians awake at night.
Marketing
With a looming holiday, a few glasses of bubbly or ale and Christmas party’s, people start to relax and charismatic business elves appear. The season of good will brings out much banter, flirting and charm.
Productivity
One of my favourite quotes from the inspirational Brené Brown is 'you can choose courage or comfort, but you cannot choose both’. This ethos is particularly relevant during this year’s Melbourne Cup carnival as many stand up and take a stand albeit nervously.
Marketing
Creating an illusion of influence is losing its lustre as reality is not meeting rhetoric and soloists and SMEs are being constantly targeted, writes Sue Parker.
Marketing
In this episode of the Flying Solo podcast, Lucy Kippist speaks with Sue Parker, founder of Dare Group Australia about the power of an authentic apology.
Productivity
As soloists or SMEs we simply “have to do what we have to do to get what we want to get”. I’m not referring here in any way shape or form to anything immoral, illegal or irresponsible. Nor am I advocating sabotaging competitors or ripping off clients or suppliers to make an easy buck.
Marketing
Within a few minutes people will form a judgement on you from your LinkedIn profile, your photo, your engagement, what you say, how you say it, what you do and contribute on this fabulous platform. If you look and sound like a Donkey ass that sure isn’t a good look. Sue Parker explains the top 10 mistakes to avoid.
Productivity
When clients share their personal brand my response is mostly met with stunned silence, glazed eyes, a shaky voice on the phone, or in person I see the shoulder blades slouching toward the floor, writes Sue Parker.
Marketing
Does your engagement vibe on LinkedIn do you justice? Sue Parker explains how you put it to the test.
Marketing
Here’s the real test of your personal brand: How you make other people feel when they’re with you, writes Sue Parker.
Marketing
The stats are in and according to our guest, Sue Parker we'd be bonkers not to use LinkedIn to grow our business. Following her own user experience research she sees four compelling reasons to up our game on the platform.
Starting
Have you ever felt like throwing in the towel? Disappointments and confusion can break the spirit. Sue Parker shares how she didn’t give up on love and the importance of a shift of mindset in business.
Marketing
Are you just part of a mass herd of parties, dinners, gifts, cards and hampers to clients during the Christmas period? Is there a better time to differentiate your brand and thank and reward clients for their loyalty throughout the year?
Marketing
Do you feel awkward or waste time with sales conversations? Even with the most brilliant branding, website, social media and marketing strategy, the need for qualifying prospects one-to-one is critical. Here’s how to hold your nerve.
Marketing
A tagline is a bit like a puppy - you buy one for life, writes Sue Parker. Here’s why they’re magic for soloists.
Marketing
LinkedIn is a science that needs strategic and thoughtful content and network management, writes Sue Parker.
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