Having worked for the largest IT & Marketing enterprises in the world, Wasif is determined to share his knowledge to empower SMEs to grow, faster. Wasif’s goal is to demystify the “digital marketing” behemoth into simple, actionable steps to help businesses acquire, retain and delight their customers – regardless of their marketing or technical prowess.
A strong advocate of the “inbound marketing methodology”, Wasif believes in making the inaccessible, accessible. Marketing isn’t just for the “big boys” anymore. You can do a lot, with a little. Whether it’s best practices on SMS marketing, content strategy, landing page or search engine marketing – Wasif’s passionate about sharing his knowledge to help you succeed. As the Sales & Marketing Manager for Salmat’s SMS gateway, MessageNet, Wasif posts regular tips on Salmat’s blog.
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"If you're not failing every now and then, it's a sign you're not doing anything very innovative" - Woody Allen