Cec Busby

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Viewing 7 posts - 1 through 7 (of 7 total)
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  • #1230618
    Cec Busby
    Keymaster
    • Total posts: 8

    Hey Tim, I think the best social platform to use really depends on your line of business. You need to go when your audience – or in this case – customers, are. If you were a restaurant – you’d definitely want to focus on your Insta and produce droolworthy shots of your dishes. Have an arty or crafty business – head to Pinterest. In professional services – then LinkedIn should be your bag. It’s also important to remember you don’t have to be on every platform – and to make sure that you have a consistent presence. if creating content sounds painful to you, check out a few of these article for inspiration.
    https://www.flyingsolo.com.au/marketing/5-tips-for-managing-your-social-media/
    https://www.flyingsolo.com.au/marketing/digital-marketing/try-these-six-strategies-for-speedier-social-media/
    https://www.flyingsolo.com.au/marketing/when-was-the-last-time-you-updated-your-instagram-profile/
    Cheers
    Cec

    Cec Busby Editor Flying Solo
    #1229835
    Cec Busby
    Keymaster
    • Total posts: 8

    Monday and Hubspot seem to provide robust solutions.

    Cec Busby Editor Flying Solo
    #1228878
    Cec Busby
    Keymaster
    • Total posts: 8

    I think it has to have content that I can actually take away and put into practice as soon as I get back to my desk. If it’s just table scraps in the hope we pony up for an expensive course or book or whatever, then it’s a waste of my time, and time is money. The speakers can have all the energy in the world but if they’re just spouting platitudes and cliches then it’s also a waste of time.

    I totally agree. Clear actionable takeaways are a must – though I have to say I’m a sucker for stationery – give me a notebook and a nice new pen and I’m happy as Larry (whoever he may be…)

    Cec Busby Editor Flying Solo
    #1228877
    Cec Busby
    Keymaster
    • Total posts: 8

    Heya, a couple of questions? How do the tips work at your restaurant? Do your staff split the tips or do staff get what they earn – for example sometimes when I’m at a fine dining restaurant I would pay the sommelier a tip and my wait staff- but it is for their service not the staff of the restaurant as a whole. Is she simply taking what was given to her as a tip by a specific customer? Or is she stealing from a combine tip pool. Also, tips are generally split between staff – the restaurant doesn’t get a cut. So theoretically she isn’t stealing from your sister but from her workmates…

    Cec Busby Editor Flying Solo
    #1228765
    Cec Busby
    Keymaster
    • Total posts: 8

    Hey Jules,
    I filled out your survey – Just an FYI your form capture at the end didn’t allow me to enter deets. Good luck with the business. Cheers, Cec

    Cec Busby Editor Flying Solo
    #1227855
    Cec Busby
    Keymaster
    • Total posts: 8

    Do you have a Canva account? You can create one for free and it has a bunch of great templates for making engaging presentations that won’t put your colleagues or clients to sleep.

    Cec Busby Editor Flying Solo
    #1227854
    Cec Busby
    Keymaster
    • Total posts: 8

    If I had to choose then I would go with Lux, but Dave and co. make great points. Some further things to consider include:
    how your business differs from competitors
    what image you want to communicate to your customers
    if any businesses already uses the name or have a similar business name
    if someone has trademarked the name
    if the name is already registered as a domain name
    Also: is it easy to remember?
    easy to pronounce and spell?
    short and simple
    descriptive – so it means something to your customers
    different from your competitors
    You can check if your business name is available here:
    https://help.register.business.gov.au/

    Good luck with it.

    Cec Busby Editor Flying Solo
Viewing 7 posts - 1 through 7 (of 7 total)