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December 7, 2017 at 2:10 am #1211527Up::0
I find that many websites during the build phase get stuck when the business does not have the content available – text, images and video.
What I would do first in your shoes, would be to create a free website using either Wix.com or Squarespace – anyone can create a website on these platforms. Your list of requirements at this stage would put you firmly into the Wix/Squarespace kind of website.
Once you have the layout right, the words right, the images right – then you can show this to a graphic designer and they can treat it as a mockup, and thus less work for them, they will give you a lower price. Learn the difference between a graphic designer and a website developer.
You may even find that these platforms are all you need. With a Wixpert: https://www.wix.com/arena/web-designers/1?city=Melbourne&country=Australia or http://specialists.squarespace.com/ or by searching for graphic designer wix/squarespace on Upwork.com
If you need more, I recommend to move to WordPress, and Woocommerce if you need e-commerce. I also recommend a plugin called Elementor Pro.
October 30, 2017 at 10:38 pm #1211494Up::01. I am no expert but your company can be anything, most people who want to do what you say, would call it company X holdings or similar. As long as it is unique. You can run seperate businesses, as long as you are invoicing with a registered name. Also consider a trademark in Australia or international depending on what you are doing, to protect your IP.
2. There are a zillion online business registration sites that will do it for you, but I like the look of a new one called Veromo: https://www.smartcompany.com.au/startupsmart/advice/startupsmart-funding/sydney-startup-veromo-launches-with-nearly-1-million-in-funding-to-drive-the-ideas-boom/
3. I am good at picking domain names, if you message me with more details about what you are looking for and your industry/product I can help. 404 and backorder means it is taken, so forget about that one. .com.au is fine even selling internationally.
October 29, 2017 at 6:19 am #1211373Up::0Speaking as someone who has bought a Bafang kit and installed it on my hybrid, I don’t think you will be able to compete at scale. If you don’t have the capital most people use Kickstarter.
The ebike market is completely flooded by chinese companies using government money to manufacture cheaper than anyone else: https://www.reuters.com/article/us-eu-china-bicycles/eu-e-bike-makers-make-complaint-against-chinese-imports-idUSKCN1C61WE
The Brompton Electric is coming out next year and I plan to get one: https://www.brompton.com/Brompton-Electric
Is your ebike cheaper than the chinese ones?
Is it cooler than a Brompton which folds in 12 seconds and can be wheeled around while folded?October 29, 2017 at 4:08 am #1211253Up::0Using your expertise in a consulting role sounds like the best option. This allows you to focus more on your expertise and less on the margins on products which can be sourced online from various other companies.
Your digital presence should be based around building yourself as a personality and knowledge leader in your local area.
October 29, 2017 at 4:04 am #1211381Up::0You and a million other people can’t compete due to lack of volume.
Maybe you would be better off with affiliate or referral links to the local retailers and asking nicely that they use those links when purchasing.
October 29, 2017 at 4:01 am #1211376Up::0Reminds me of this thing I saw on ACA a few weeks ago, I am sure you would be interested seeming it is your area and industry: https://www.msn.com/en-au/news/australia/carpet-cleaner%E2%80%99s-alleged-dodgy-tricks-exposed/ar-AAsBaK9
You’re welcome.
October 29, 2017 at 3:56 am #1211337Up::0I used VentraIP/Zuver a few times for domain names. Then I was using hosting at Exigent…. but now I have switched to https://dreamithost.com.au/
They are reasonably new, but they are super quick with support requests, and they are local to me (Melbourne) and they occasionally have discount codes on Ozbargain.com.au which is why I switched, I am paying half I was before with Exigent for a lot better service.
$2.95 a month for starter hosting and a $25 domain name, and that’s it.
October 29, 2017 at 3:49 am #1211311Up::0Another one to try is Zipmoney, they are ASX listed but more targeted towards physical items on ecommerce sites.
If you can build an ecommerce site with WordPress + WooCommerce and have the item on there it might work.
October 29, 2017 at 3:45 am #1211452Up::0Fly to Computex in June: https://www.computextaipei.com.tw/ and talk to them personally.
Or use Taiwan Trade: https://www.taiwantrade.com/products/search?word=usb%20drive&type=product&style=gallery
Why you would want to get into this business is beyond my comprehension. You have too many fake Sandisks and the margins are razor thin.
October 29, 2017 at 3:39 am #1211446Up::0I realise this is your baby, but I would be very, very, very careful about starting a brick and mortar gift business in 2018.
One word, Amazon.
I can speak from experience, I create 360 virtual tours and have photographed 1500 businesses and visited every shopping strip in Melbourne multiple times.
But to answer your question:
or google casual leasing.
Or can’t you just pay one year up-front if you have the cash on hand?
October 29, 2017 at 3:28 am #1211455Up::0I’d take that video box, and move it to a modal box behind a button that says “watch video”, right at the top above the fold next to your find out more button.
The second thing I would do is record a new video, those crappy animated videos with a robotic voiceover is the modern day equivalent of Flash. If you hosted it with Wistia and tracking analytics I doubt anyone in your target market would last more than 20 seconds.
You are in finance, you need to show authenticity to build trust. Use yourself and a proper video production. These guys are in Melbourne, or find someone similar: https://creativa.com.au/
Stock images – bleh
No physical business location – also not good.
Message me if you have a budget and want to discuss further.
October 29, 2017 at 3:23 am #1143485Up::0You’ll want to look at startups for your delivery needs:
http://www.shortpress.com.au/new-delivery-startup-sendle-levels-the-playing-field
You’re welcome
October 29, 2017 at 3:02 am #1211463Up::0If you want to look pumped, you can go the fast route with adrenaline shots and steroids, or you can do it the proper way with diet and exercise.
Digital marketing, having good quality website with good quality content, over time, creating long tail keywords related to your physical location, your area of expertise, and your solutions is the best way to market your business.
Progressing from there to email marketing campaigns, and maybe some display advertising.
This is not easy, but it is more effective than anything else.
In 2017 digital overtook traditional ad spend. Most of this money goes to Google and Facebook.
March 20, 2016 at 1:01 pm #1194134Up::0Hi Helen,
For sure, if you have a blog section, it needs to appear on the top Navbar.
I see now your Google My Business listing, however without a proper full address such as a virtual office at least, there is not much more you can do with it. You cannot have the same exact address as your accountant/solicitor, even with a different Customer ID. It’s good that you reply to your reviews, try to get at least 6 reviews on Google, then 6 reviews on Womo, 6 reviews on TrueLocal.
You haven’t done any citations, as you don’t have an address it makes it very hard to get a benefit from local SEO for non-physical businesses.
If your website is loaded with photos, you should use that on Instagram. When you say you are trying to use the medium your clients actually use, you have to be where people are. Everyone is different, and you have to be and respond to all channels. For example I contacted an Eastern European company a few days ago who do web development – I chose to use facebook to communicate with them instead of email. Two days later, no one has even looked at my message. What is the point of having a facebook page if no one monitors it? In the meantime, I am still looking around, so they might miss a potential big client just because they don’t monitor every communication channel.
Web designers don’t always make the best digital marketers, because the skills for these areas vary broadly. I realise I am just one guy, and My Work is 22 staff, but if they have put you on Shopify – shopify is not always the best choice for SEO. This is according to a really smart guy at the monthly Melbourne SEO meetup who was chatting about the issues he was having with the jewellery or cosmetic ecommerce company he works at full-time as a full stack developer.
As I said before, I don’t know how much revenue you are generating vs your investment, if you went for the $750 + setup plan or something higher.
And you have to be realistic, you aren’t going to rank on the first position on Google for Melbourne party supplies no matter how much you spend. Even these guys who have been around for 20 years in the same physical location are only #9 http://melbournepartyemporium.com/
And that is after you scroll past the adwords ads and the local 3-pack.
March 16, 2016 at 8:49 am #1194132Up::0Letterbox drops are definitely not effective when weighed against 2016 digital marketing tactics for your ecommerce business. When campaigns are setup effectively, you can target and retarget specific demographics who have created a metadata trail showing that they are actively looking to find a solution related to party supplies.
The fact that your PPC campaign is not working and costing you a fortune is not uncommon. Because many business owners don’t understand that throwing money at the wall for an easy fix will not solve the fundamental issue of your business needing to be easy to find in organic search.
In the US, you have the Amazon Echo which lets you talk to a device that recognizes natural language and assists you. These personal automated systems through voice or like WeChat with text chat bots in China is the future of search. You have to focus on ranking organically through a proper digital marketing strategy based around content and metadata.
Content is primarily text, images and video.
You don’t have a blog, hence no content that will ever rank organically.
Your about us says you are Helen, yada yada, but why not record a video, insert a profile photo? Pull out your phone, decent lighting, decent audio, download a basic editing app on your phone, upload it to the website.
You say you are a Melbourne based company but you don’t have basic NAP (Name, Address, Phone Number) information on Google so Google doesn’t give you any authority. At least get a virtual office on Gumtree for $60 a month and register with Google My Business if you don’t want to use your home address.
You don’t have testimonials so no social proof from your happy clients.
You don’t have YouTube account so no video
You don’t have Instagram account so no photos.
Where are the photos of your clients successful parties?
Your web designer is a Google partner and in the AWIA so they are not shift fly-by-night types. But maybe you chose the $750 a year + setup package?
Either talk to them about their digital marketing services, or another company such as myself, or get ready to sit down with a pile of books starting with something like
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers DirectlyIt really depends on your budget and how successful your business is.
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