Col-Cooper

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  • #1187380
    Col-Cooper
    Member
    • Total posts: 7

    Hi Averil,

    Just did a quick site analysis and I found the following:

    1. You don’t rank in the top organic search for ‘skin care’. Please see attached[ATTACH=full]951[/ATTACH]
    2. You need to change your copyright date as this will turn off your prospective visitors.
    [ATTACH=full]952[/ATTACH]
    3. I have taken the time to do a full site audit
    http://seozio.com/averilsnaturalskincare.com.au
    4. Please consider making your site mobile friendly as 50% of all traffic now comes from mobile devices
    5. If you decide to do paid advertising – Don’t hire someone from Upworks as this will cost you more than is necessary.

    I can say this with a lot of experience as I manage staff on Upworks.

    If you need anything else please let me know. i wish you all the best.

    Col

    #1187830
    Col-Cooper
    Member
    • Total posts: 7

    Awesome idea Drew, I guess it’s all based on your initial capital outlay to how big you want to start out. It seems you have some creative ideas there.

    You may want to start out with the coffee shop section first to encourage a wider audience into your shop. When they are sitting at your tables you can find a way of getting their opinion on added services you can introduce to the shop. This way they are giving you more focused suggestions that they would be willing to spend money on.

    Anyway – good luck with it all. Wishing you all the luck in the world.

    #1188248
    Col-Cooper
    Member
    • Total posts: 7

    Hey Darren,

    Seems to me that you have a good business plan in place and that after years of testing your methods are not proving so effective.

    I can relate to this as I have been in the same position as yourself. Also being that the mechanical business itself has quite a lot of competition.

    I would suggest to move away from Google Adwords for now and concentrate more of your time, effort and money on marketing to social media. It can sometimes take time to build your rep. but if you set yourself up with correct branding and offers it can pay dividends.

    With Facebook advertising, you need to start with small bid amounts on each ad then increase your spend as you see results. At least with facebook advertising you can really target specific people who are more likely to need your services.
    Make really attractive images and rotate them. Split test everything until you start seeing results.

    Whatever you do with Facebook advertising, Do Not press the boost button. So many of my clients thought this was a get out of jail free card. It most definitely is not. All the best!

    #1186055
    Col-Cooper
    Member
    • Total posts: 7

    As Paul mentioned – you need to test and make sure your campaigns are successful. The beauty of Facebook advertising is that you can really narrow down on your targeted audience (once you know who that is), within a budget. If you participate in Facebook groups to test the waters. You can really find out what your market is currently looking for and offer your solution to that problem. Create an effective landing page and images that are relevant. Lead them onto the landing page first with a good incentive to sign up for more.

    #1024919
    Col-Cooper
    Member
    • Total posts: 7

    Yeah thanks Trev, I would also like an update….seems like the thread has been abandoned. Anyone takers ??? Anyone with groups meeting up currently?

    #1185982
    Col-Cooper
    Member
    • Total posts: 7

    Thanks Paul, yes we need to narrow our market focus. Especially as a Freelance web worker, so that our time and resources are put to good use. Best of luck to you also and I will see you around the forum :)

Viewing 6 posts - 1 through 6 (of 6 total)