An online presence is an investment. Set a budget and request several quotes, ensure the domain name & hosting is in the business name with access to the passwords.
Think differently about marketing, create a handout (brochure) with your areas of speciality, contact details plus website & email.
Place your brochure on noticeboards in shopping centres, consider letterbox drops, join networking organisations such as Rotary etc. donate time at your local charity, sponsor a sporting group, advertise in your local paper.
A SWOT analysis is a simple tool to help you work out the internal and external factors affecting your business. It is one of the most commonly used business analysis and decision-making tools. A SWOT analysis helps you: