Forum Replies Created
September 12, 2015 at 1:23 am #1188048
Thank you FreeBeer for shedding light on this LED related topic and your brilliant ideas about the name. I definitely use your suggestion.
Actually the products (and services) I plan to offer are digital LED displays (ranges from big advertising billboard LED displays to small single-color scrolling text LED board behind the window), normally called LED Sign because mostly used as a sign or for advertisement. But you right, they are a kind of illuminated sign anyway. And probably stay long time in the market.
I also agree with you that it is nice not to being limited to a technology or a very narrow field.
Anyone have another idea for a name for LED Display/Sign company with an online store for small display/Sign and also offering some services and solutions for bigger size?September 10, 2015 at 10:18 am #1188045
Thank you Paul,
After reading these comments I think I’d better to change my domain name. I have not registered a business name so it shouldn’t be a big deal to register a new domain and redirect the old one to new domain. Probably Jacqui suggestion about a “Brand” or “Brand LED Sign” for business name and BrandLEDSign.com.au to make it a bit descriptive is a good idea.
Well flying-solo guys, you made my problem bigger . Now I have to find a new name and domain as well. As I am not a native English speaker and not familiar enough with Australian business culture make it very difficult for me to figure out a good name. Please help me to find a good business name.September 9, 2015 at 9:16 am #1188043
It seems that everyone agree/suggest to change the name! and this is another problem
If I were good at finding a name, I wouldn’t end up with this problem.
Anybody have a name for a business involving digital LED sign and digital LED displays?September 9, 2015 at 8:52 am #1188041JacquiPryor, post: 220476, member: 20176 wrote:I tend to agree that a name that pops and is a little less descriptive might be better (and, could be easier to protect through trademark registration than a generic term).
Given the domain is having less impact on SEO these days, you could come up with a distinctive ‘brand’ for your business but still work in some description to the domain name if you’re concerned about people understanding what you are doing. Purely as an example the business name could be “BRAND” and your domain might be “brandLEDsolutions.com.au” or something like that?
This is a very good idea to have a brand and a domain name like what you suggest. It is descriptive and still have some keywords regarding SEO in it.
thanks,September 8, 2015 at 11:42 pm #1188036bb1, post: 220459, member: 53375 wrote:Just from a consumer point of view, Led Sign Solution just doesn’t sound sexy or jump out at me.
Thank you for your comment. I totally agree with you that this name doesn’t sound sexy. Because it is going to be an online store, I chose this name because of a little bit ranking credit of keywords for search engines (however it is not too much anymore).
Personally I prefer to choose a brandable name. But, lots of things should be considered for a good business and website name. It should be relevant, has meaning, easy to remember and … what is your idea about the name of online store? Do you think a branded name that looks sexy or an iconic name is better that a business and domain name that has clear meaning? as a costumer point of view, what is your first impression when you find it on the google search results? looking for a sexy names or a name that you clearly understand what is it about?September 8, 2015 at 11:12 pm #1188035ozcart, post: 220453, member: 27511 wrote:The trademark experts here will be able to give you more detailed advice but if you later want to trademark your name/logo, you might run into issues with a generic name – so might want to start from the outset with a business name that is really brandable and to create a strong offline and online presence.
The ranking value of keyword-based domain names is already diminishing for search engine marketing and is likely to diminish even more so over time so your total marketing for your business is what will count. If you create a name that is catchy, relevant and memorable to everyone who encounters your business – in person, in business cards, online and everywhere in between, it’s a bit easier to present an overall brand to your potential and existing customers.
Thank you ozcart,
I know that search engines are changing their ranking algorithms regarding the EMD names. But they are still giving a very good weight for keyword based domains. So it is a kind of trad-off between a brandable name and keyword-based name.
what is your idea about the ranking value of keyword-based domains compare to branded name?