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Up0
You have had some really good responses here. As others have mentioned obtain feedback from your current clients – this will help a lot.
Try and figure out what your unique selling point is – what sets your pet food apart from others that are currently on the market? Who are your target market? Where do they hang out?
Consider partnering with other businesses within the pet industry who you know and trust.
Up0mark_xpnsit, post: 50031 wrote:For us facebook and twitter are about building market leadership rather than always using them to get ‘sales’. If you view them in this way, they are an effective branding tool. I think they have been overhyped as a pure ‘sales’ tool and many people have spent alot of time for very little return.I like what Mark said on this topic.
Facebook, Twitter and LinkedIn in my eyes can be very effective branding, market leadership and business networking tools. But it is likely that a business will need to spend time networking and building relationships with others outside of social media for them to be effective as a marketing tool and convert to sales.
Up0Hi Matt,
Try getting the person who takes the call to place PH MESSAGE: in the subject box and then type name of person calling, phone number and subject. Additional information can be typed in the box below if required.
If a message is urgent (and only if urgent) get the person taking the message to use a message pad and place the message somewhere obvious like the computer keyboard or the chair.
I used to work as a Personal Assistant within Government and this system worked well.
Kind regards,
Up0WordPress – good choice Kate
Up0Unfortunately I won’t be able to make it along to the networking event tomorrow. Thank you Gina for arranging these regular meet up and for your motivation to make these events better and better each time!
Up0Wow – Congratulations to you Carmel! And two years in a row too!
Up0Cool, Wednesday’s are better for me too. Looking forward catching up again
Up0Hi Luke (Lukee Lukee Lukee),
While you are here I would like to thank you and Tim for these podcast interviews. You guys have a knack for presenting good quality marketing tips in a laid back very Aussie attitude (love it).
Found them some time back via iTunes a while back and am subscribed to receive updates on my iPhone.
Keep up the good work
Up0Hi Cassie,
A really warm welcome to you.
I am constantly hearing through friends about trade shows specific to childrens gear both in and around Brisbane. This might be a really good way to get the word out about your products maybe.
Look forward to seeing you more around the forum.
Up0Hi Melanie,
Welcome. I am a Virtual Assistant based in Brisbane also. I am currently establishing myself in the niche as a Speaker Virtual Assistant.
Kathie organises a VAIG Group and I believe through that group that a bunch of VAs regularly catch up for lunch. I would love to catch up with you (and any other VAs interested) for a coffee sometime assuming that you aren’t too far from me.
I have found flying solo to be wonderful for business/entrepreneur info, sometimes laughs and support – great bunch of people here.
Up0Yes, this is a good one – and so true! Always room for coffee… or beer
Up0Paul Cunningham, post: 33657 wrote:MelanieI can say without hesitation, when you eventually arrive, you have chosen the right part of Australia to migrate to.
Welcome Melanie, and safe travels to you. Look forward to seeing you around the forum and getting to know you a bit better.
Lol Paul, do I detect a hint of bias maybe…?
Up0Sorry I wasn’t able to make it in the end. The husband and kiddies have been sick, but yesterday morning seemed to be getting better. Yesterday later afternoon and evening it got worst again.
I haven’t caught anything yet, so here’s hoping that I stay healthy. I look forward to meeting you all at the next Queensland catch up.
Up0Excellent, count me in! Look forward to meeting you all
Up0A few things that I thought of when I read about your niche area that might help…
Being a Mum myself, I always went off of recommendation from a friend or my doctor/obstetrician before trundling off to the bookstore to buy a book about pregnancy or baby development. I wouldn’t likely even enter a hospital until the third trimester, unless there was a problem in the earlier stages of my pregnancy, yeah okay… maybe once if I was checking out the hospital… but my mind would be elsewhere most likely.
Although you are in a really good location, I hate to say it, but your target market won’t always necessarily be walking by at that exact time that there is a real need for the information.
About fertility, this topic can be a very private one and it’s very possible that you won’t capture this market ‘walking by’. This market, I think would be more likely to shop through a website, or would come in following a fertility doctors or friends referral to a particular book.
If you market through the hospital I think you might capture only a small part of your audience. I’m thinking you would probably capture those looking for physio exercises that are good to do later in the pregnancy and when the child is born. You might also capture those looking for specialty books about problems that might occur in pregnancy or when the child is born. Reference books about newly born children, including specialty books, eg. premature babies, diet etc.
To really capture your niche audience I would be looking to market direct to the source, which is to fertility doctors, obstetricians, physios and xray places where they offer ultrasounds – and of course the patients of these.
You might like to go in there in person, ask whether you could help them by displaying some of their brochures / business cards in your shop – and ask them whether, in return they might be able to put a pile of your brochures in their waiting area which are relevant and useful to their patients. Oh, and if you go out of your way to make an impression on the doctors and specialists, then they will more likely remember you, maybe have a look in your shop and hopefully help you well into the future by making referrals to your shop.
Hope this helps some.
