Forum Replies Created
June 25, 2013 at 7:08 am #1143983::FastLaner, post: 164856 wrote:You have given me a great starting point. Much appreciated, I can understand that they would only like to phone order or come in store. This will have to be an area I will have to improve before I roll out any of this type of advertising.
You can also attempt to hold seminars and events at the retirement villages. By speaking with the caretakers. That way, sales can be made right at the event/seminar itself.
It’s all about building trust.May 5, 2013 at 7:51 am #1140178::John Debrincat, post: 160054 wrote:The main challenge for any business owner is work/life balance. The more successful a business the greater the challenge.
But I don’t really think that there is a generic top ten as it really depends on the business and what phase of the business life-cycle it is in.
Is it a tough economy and do worldwide conditions have an influence on what happens here in Australia?
In my experience tough economic times are great times to be in business.
John, agreed. Tough times are the best times for all those who are set-up and geared to acquire greater market share and prosperity.
But, for many. Such economic conditions are unknown territory.
Thank you for your input.
RPMay 4, 2013 at 10:33 pm #1139927::Gizmo, post: 159916 wrote:So many things but as growing my business is the passion then marketing.
I’d give 2.5k to whoever could could guarantee me how how to use the other 2.5K to make 5k or more, then I would repeat the process
Agreed… ROI mixed with fun should all be part of your business strategy.
Throwing a small BBQ, once you completed a good sized job to celebrate. Inviting all neighbors along and any friends of your clients would be marketing dollars well spent.
Just remember, that drinking on an empty stomach makes for a hard day. So throw another prawn on the barbie.May 4, 2013 at 10:18 pm #1139452::FlashpointCV, post: 159154 wrote:Hi All,
Has anyone ever tried cold calling perspective clients and generated some success? I’m thinking about doing this (a training consulting service to other businesses) but of course we all know what kind of reputation telemarketers have, and I am trying to avert myself and my brand from having that sort of reputation.
Was cold callling a viable option for you, and if so did it work?
To add to the great replies and input. I would have to say, that your very own words and thoughts, what mean that you “don’t value” what you have to sell and offer your future clients.
…”but of course we all know what kind of reputation telemarketers.”
I’d work on that point first of all.
Secondly. As Khalid has pointed out. Marketing using the phone AKA Telemarketing, is or can be a very, very powerful tool. Depending on your strategy and processes.
From experience. Where many fall down, is expecting a Cold Call. An unsolicited call with no runway underneath it, to gain traction. Ending in a sale or appointment while on the call.
That’s achievable, by those who can plunder lists at great pace and experience no kickback from all the “no’s” and clicks as receiver sets are hanged up on you. In other words. Much rejection. With some results.
But, with all marketing. Testing is key. ROI is vital. Monitoring and tracking all you do, should soon show you, if you are on target or not.
Being in a similar business model. I have found the DM followed by a call working much, much better.
Why? Because. I am no longer cold calling. As I sent my email/mail and following up on the back of that.
Definitely, a higher success rate of engagement. Leads and future prospects, and ever growing database of suitable prospects to continue to market to – well into the future.
Turn your telemarketing into a marketing pillar, with the strategy that fits your business model.May 4, 2013 at 10:00 pm #1006350::
You’ve gotten some great GEMS within many of the replies.
My only add for you – especially in these economic times is that. What risk reversal (guarantees) have you put into place?
Also. What is your clearly defined USP. This should be your bedrock in all marketing efforts, no matter which strategies you deploy.April 29, 2013 at 9:11 pm #1139367::don’t lose it, post: 159432 wrote:Thanks for the feedback everyone.
I feel I need to point out a couple of things.
Firstly, I am not averse to paying for and using experts when I have the money.
Right now, I don’t.
My marketing budget is in the hundreds, not the thousands, and as hard as I’ve looked for marketing help I am not surprised I’ve got none at that price point
So I’ve had to go it alone and do the best I can as someone who very clearly knows very little about marketing.
I know what I don’t like and I know what crap marketing looks like, so I have tended to “move away from” rather than “towards” a specific marketing plan.
Khalid is absolutely correct. Tactics and Strategy are TWO different kettles of fish.
Marketing never “looks” good. But is will show up as being effective or missing the mark.
With no money or low budget. You need to get creative. Your target audience are the SME’s who are juggling their business, putting out fires and probably raising a family etc, etc.
To reach them, it takes a lot.
The best way is to get referred, introduced by another TRUSTED party. (Your future business alliance partner).
Meditate on it, until you clearly identify the sequence of events. Before and After. Who are your “customers” seeing or going to when they do experience the problem that your widget fixes.
If you don’t know this one. You need to spend some time on market research. Or at least use Google Key Word and You Tube Key Word tools.
Next – if you mailed out and have not followed up with a call then you need to, or hire a telemarketer to do so for you.
Why? Because. By sending an DM piece to the businesses. You have opened the conversation. Now, with a strategy of education and moving them closer to understanding WHY they need your product/service and trusting you in not just pushing for a sale. You should see a much, much higher rate of ROI for your outlay.
A simple follow call. With a simple script, not to sell. But educate. Should see you get more leads, interest and SALES….Get good at it, as referrals should also come out of that strategy.
Stop praying and spraying. And don’t get to involved in the technical side of it all.
Your observation or the business owner – not knowing why, how and if they should, could or even would is absolutely correct.
I spend enormous amounts of effort in educating SMEs on WHY marketing is a science and that there are numerous marketing pillars that each business should develop.
As the old adage goes – “The more you tell (educate) the more you sell.”
If needed. I am willing to speak with you about this in person. Why? Because, my market is your market. And strategic marketing is the business I am in.
All the advice and opinions given have been great. But, in the end. Is it “practical, and executable” should be at the top of your list of questions.February 10, 2013 at 9:21 am #1132782::
Thank you to all the replies given.
It confirmed that my inability in the area of “databases” is best resolved by bringing in some one with the skill set.
RPJanuary 4, 2013 at 10:37 pm #1128394::
It’s unfortunate to hear the bad news. But.
Here’s some food for thought….
1. Approach competitor(s) who are making a profit and cut-a-deal with them.
2. If you were proactive in building a client base . Send a special closing out offer to them. Mail, email or via fax/phone.
3. Cut your losses, and focus on where you had been successful – Ebay.
Best of luckJanuary 4, 2013 at 10:30 pm #1124820::
Try making a post within the Canberra Times or Gumtree.
Looks like you are not going to get much traction here….
From a fellow “Canberrnite”
But would also invest in your education. Starting with Jay Abraham.
Best of luckJanuary 4, 2013 at 10:25 pm #1121947::
Website or landing page -words sell not design.
But don’t listen to me. List to Ted Nicholls, who has sold over $3 Billion in sales.
Or Gary Halbert, Clyde Hopkins or Jay Abraham.
But remember to test the copy – one action at a time, to see what is going to pull in the business and dollars.
Bet of luckJanuary 3, 2013 at 11:39 am #1127807::
Depends on how hungry you are.
But one thing is for certain. Staying in action mentally and physically is far better option than to anything else I have attempted.January 3, 2013 at 11:32 am #1123588::
Enjoyed the video….
But the website needs further work….which you already know about.
Input here – would be to JV with people who have access to your demographic.
Accountants, book keepers, and sites like FS. Make a simple sales page and offer bonuses to get the ball rolling.
Good luck. And I am not certain what your back end is going to be, but you have a plethora of choices available.
Wishing you success in 2013
Robert PerkovicJanuary 3, 2013 at 11:18 am #1128603::
Marketing and falling in-love with your market is what is important.
Once you have these identified, do some market research to determine those” problems and issues” they have in their businesses that you and your company can solve.
That should be encompassed in your USP.
There’s more to the strategy of rolling out your business, but these items should see you off to a great start.
Wishing you success in 2013January 3, 2013 at 10:56 am #1126561::WomButts, post: 145671 wrote:That’s all I’ve got so far. Open to tips or ideas. Sorry as you can see I’m very New to business. My career is as a registered nurse, so I’m going down a totally New path.
WomButts Cloth Pull-up Nappies.
Hi Stefanie, love nurses, and what you guys contribute to all our lives.
But, what I will share with you, will serve you well if you truly grasp its meaning.
“Fall in-love with the product or service and you will be lost….fall IN-LOVE with your market and you will be found.”
To avoid any wreckage and heartaches, or to reduce your entrance of risk into business. It would be really, really prudent to get a complete grasp of who your market is. What they do, where they buy, who from, how, what, where and when.
From there, a simple marketing strategy can be put into place to get the ball rolling down-hill instead of uphill.
Samples is a good offer. But I am guessing you are limited in capital, so, it would make even greater business sense to get those samples in the hands of your prospective clients or people who have access to your market place…..
Wishing you success in 2013January 3, 2013 at 10:49 am #1126560::atimages, post: 145422 wrote:It’s an interesting idea, I feel like I’m still too small to be able to do a venture with anyone yet.
I feel like at the moment I’m a nobody – all I really can sell at the moment is potential. I have a friend who works for a chain of gyms and he agreed to let me put up some flyers – I also had the idea put in my head to do some promo shots for his gym as well to put on the gym FB page and hopefully get the word out about myself.
I would suggest you sit down and look at this potential.
You have a friend who is the head of a chain of gyms….with how many members exactly?
And more so than that, are your demographic identifiable within that membership? If so, offer something of value, benefit or advantage to them to get your database and marketing base underway.
Sounds like the tale of the gold miner who was out digging for gold, not realising the gold vein that existed right under his very own feet….
Wishing you success in 2013