Susan Oakes

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  • #1003052
    Susan Oakes
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    I agree you are brave putting your site up for review. As there are many things to look out for when designing a website, the following checklist may help you. You can skip over the parts you do not want but it is really comprehensive and compiled by guys who really know their stuff.

    Design Considerations
    Browser Issues
    Architectural Issues
    Navigation
    Content
    Content Appearance
    Additional Website Development Tips

    Best of Luck

    #1002964
    Susan Oakes
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    Probably bad choice of words as I was thinking of my own super decline in value. The pleasure /pain aspect was not the issue.

    I was raising the point about relevance of the headline to those potential customers who may need IT managed services and taking time before you spend time and money on a sales letter that you understand their problems and needs very well.

    #1002962
    Susan Oakes
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    If I did not know the letter was about IT managed services I would think the letter was from a financial advisor and making me feel depressed.

    If you put yourself in a potential customer’s shoes, think about what is the key problem or need that they face so you can develop a headline that will encourage them to read further.

    Good luck

    #1002918
    Susan Oakes
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    Congratulations Adam.

    A couple of suggestions:

    If someone is buying from you it is a good opportunity to ask a couple of questions to find out more about them so you can add the information to your database. We do this and it adds to our knowledge which means we can serve out customers better and we have never had any trouble with anyone filling in the details.

    You may want to consider making some of the purchase fields mandatory, because I went into your site and just put in letters, not real informtion. So if I went ahead with the purchase you would really not have any information about my business.

    #1002677
    Susan Oakes
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    We use Blue Central for hosting and we are about to transfer our domain name to them.

    They are cost effective, give pretty good support, either by a support ticket or phone and as we have an e-commerce site they are reliable as we have not had a problem in 3 years.

    #1002484
    Susan Oakes
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    Leela made a good point about using a copywriter and I would add that as this is a service you could consider putting a photo on the About Us page to reassure visitors that it is a legitimate business.

    One question I have is do you expect people after coming to your website to just download the form and use it or do you want them to contact you?

    You might also want to look at Microsoft AdLab centre which will tell you if the keywords you are using and people are visiting on is for information or commercial purposes.

    #1001007
    Susan Oakes
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    Hi Carole,

    I really like your logo and here are a couple of suggestions for you to consider:

    • Your title tag on all pages says the same thing – Easier parenting. If you want to get your pages picked up by Google etc you need a different title tag and meta description for each page. Have a look through Flying Solo website to see how it is done.
    • There doesn’t seem to be any keywords included or linking between pages. A good source to look at is SEO Book
    • Remove the payment options from the home page and move it to the services page.
    • Have the contact phone number more up front on each page to make it easier for someone to contact you
    • Think about shortening the copy so people do not have to scroll to read it all. The resources pages is really long and perhaps you could just list the topics with a link to the full information
    • In time think about having a case study page so prospective customers can see and read what you have done to help others.

    Best of luck

    #1002403
    Susan Oakes
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    As the saying goes if you do not have happy customers who buy your product or service then you do not have a business.

    If the research results say drop it and it makes financial sense then drop it. In my past life as a marketer in large companies we had to do this including a favourite product I developed. The pain quickly goes away when sales increase for the relacement product.

    That said I don’t think you can provide a service you hate as you will not have any affinity with it and you will not be think of ways to continually improve the offerings to your customers. It is also easier to sell a product you may dislike but again I don’t think this will lead to lon term success for your business.

    The bottom line for me is that you need to provide what your customers will buy but you need to have some affinity with your product or service otherwise business life will be rather an unhappy one.

    #1001943
    Susan Oakes
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    To help you assess your business idea think in terms of what problem am I solving for micro businesses. If they do not have a problem or real need to solve then it will be a hard sell. As Adam says you are competing against Google and there are many offering extensions for free.

    Only by doing research as Ray mentioned will you be able to assess the business potential. Also this will lead to to working out your real differentiation and the business benefit from a customer’s perspective.

    One area you may want to consider is partnering up with web designers or targetting them as customers. This may be an easier way to get started and do your reserach at the same time.

    Good luck.

    #1001919
    Susan Oakes
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    The best book I read this year was Tribes by Seth Godin. Very easy to read and and has a simple message for small businesses.

    #1001733
    Susan Oakes
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    I looked at going with an online backup but decided to just get an external hardrive and use Genie-Soft which automatically backs up each night.

    #1001693
    Susan Oakes
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    Blogging does take time and some of the most popuar blogs in the world like Small Business Trends with over 250,000 subscribers only gets a few comments on some posts.

    Have your subscribers increased over the time you have been blogging? As there are too many ways to list here about increasing visitors, comments etc two good sites with relevant tips are
    Problogger and Copyblogger

    Good luck

    #1001438
    Susan Oakes
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    Hi Devan,

    One of the easiest ways to find the emotional triggers is to talk to your current customers and listen to them and the words they use eg. less worry, easie etc.

    If I can help let me know.

    #1001235
    Susan Oakes
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    Aweber is good and Icontact is also good. They have templates etc and a 15 day free trial.

    #1001415
    Susan Oakes
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    • Total posts: 17
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    Good luck Joel. It sounds like a great business idea and your website looks good.

    Susan

Viewing 15 posts - 1 through 15 (of 17 total)