Victoria Cavallo

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  • #1164017
    Victoria Cavallo
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    Hi Karl,
    I am also currently doing Facebook paid marketing and getting good results.

    The campaigns that work the best for me are ads that ask for “website clicks”, but I don’t send people to my website, I send them to a capture page (aka a squeeze page) that collects their email address in return for something free – a compelling offer.
    You could offer an ebook “10 Speed Cleaning Tips For The Working Mum”, a video “The Little Known Magic Cure For Getting Red Wine Out Of Carpet” etc etc.

    I also use custom audiences – ie. I choose who sees my ads in their newsfeed by targeting them, then I craft the add text and image PLUS the compelling offer to suit the audience…for eg: you could target females in your City between ages 25-45 who are parents, offer “10 Speed Cleaning For Working Mums”, use an image of a Lady in this age group sipping wine looking at her clean home!

    OR target Real Estate Agents with an ebook ” Tenant GIVEAWAY…10 Vacate Cleaning Tips and a 20% off vacate clean voucher”…you get the drift.

    I do also buy LIKES on FB but this has to be part of a wider strategy – not just a like for likes sakes. At the very least they need to be targeted likes, but you then need to have places on your Fanpage to capture their details (apps or capture pages – I use 22 Social) and you need to keep engagement up (throwing in offers and links to capture pages here and there) can be tedious work.

    My first strategy is far easier to automate!

    Message me if you want to chat and I can direct you to the resources you need to set up (and learn how to make) capture pages etc. :-)

    #1160291
    Victoria Cavallo
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    • Total posts: 12
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    Victoria Cavallo, post: 185790 wrote:
    Hi John!

    Each Social Media Platform is slightly different.

    Facebook: yes you are right – you do need to have a personal profile to be able to make a business page but you don’t have to link the 2 publicly – ie. you could keep your personal page for friends etc and your business page strictly for business.
    The benefits of having a business page over a profile page is that you can do paid advertising in the form of promoted posts, paying for likes (ie. traffic to your page) and sponsored posts where you can target your audience.
    The other benefit of a page is that they show up in a Google Search. For example if you name your page the same name as your business and someone does a google search for you they will likely get your page in the results…along with other only listings you have. Gives you that bit more presence online.

    Personally I use my personal profile aswell as my page to promote my business because to me, micro business owners ARE their business so its hard to tell where the personal ends and the business begins!! As long as you’re ok with “behaving” yourself on Facebook – no drunken shots or excessive swearing, LOL! Common sense but you’d be surprised!!

    Linkedin and G+ you’d just set up the one account in your business name.

    Apologies, I meant to address that to Jay!

    #1160290
    Victoria Cavallo
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    • Total posts: 12
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    I.T. Guaranteed, post: 185614 wrote:
    So when posting to social media does that mean I should be posting about my latest blog entry once in the personal page and once in the business page.
    eg. 2 posts in face book(1 for the personal page, 1 for the business page), 2 in G+, multiple but vary it up in twitter. (of course post about other things as well), and comment on others posts.

    What about Linked-In? Amongst my connections very few people post anything apart from career updates.

    Or should the Social Media business pages be a mere business card type of page.

    Hi John!

    Each Social Media Platform is slightly different.

    Facebook: yes you are right – you do need to have a personal profile to be able to make a business page but you don’t have to link the 2 publicly – ie. you could keep your personal page for friends etc and your business page strictly for business.
    The benefits of having a business page over a profile page is that you can do paid advertising in the form of promoted posts, paying for likes (ie. traffic to your page) and sponsored posts where you can target your audience.
    The other benefit of a page is that they show up in a Google Search. For example if you name your page the same name as your business and someone does a google search for you they will likely get your page in the results…along with other only listings you have. Gives you that bit more presence online.

    Personally I use my personal profile aswell as my page to promote my business because to me, micro business owners ARE their business so its hard to tell where the personal ends and the business begins!! As long as you’re ok with “behaving” yourself on Facebook – no drunken shots or excessive swearing, LOL! Common sense but you’d be surprised!!

    Linkedin and G+ you’d just set up the one account in your business name.

    #1153808
    Victoria Cavallo
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    • Total posts: 12
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    Re: Avoiding the social media black hole…

    Great tips there – love the idea of having a folder of social media content on hand for posting! Going to use that one!

    I’ve recently started planning out the subject of my blog posts for the week (5 per week) on Sunday nights. I allocate a topic for each day and then I stick to it – even if I have another idea later on in the week or think my preset topic is a stupid one I force myself stick to it!

    This stops the wheels from spinning around with idea overload!

    #1160822
    Victoria Cavallo
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    Hi Toughen!
    Something to keep in mind when buying an existing business is retention.

    People buy (especially services) from people NOT companies, so there’s no guarantee the clients will stick around if the business changes hands.

    The best way to ensure a high retention is to go out and meet each client face to face, just a quick pop in to say hello so they can meet you – you’ll find you get a lot more loyalty from clients who have seen your face, shared a smile and shaken your hand.

    Not exactly cold calling for new business but still something some people find uncomfortable doing so they put it off and then wonder why they loose clients to competitors.

    I know you said you hate to cold call but coming from a sales background, if you’re targeting businesses in a certain area its the best way to get new business.

    Doesn’t have to be a big deal – just drop in with a business card, tell them you’re a new biz in their area specialising in XYZ and do they have any IT issues needing attention – reckon you’ll get some work on the spot doing that! Businesses always ignoring computer issues until the last minute because they are too busy to find someone to come out!

    Other than that – get ranked in local directories online. :-)

    #1156237
    Victoria Cavallo
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    Hi Florencia,
    Happy New Year!
    Just a thought – social media is a good way to find businesses, not necessarily bran new ones but ones that like assistance with marketing. For example you can search Facebook Pages and approach pages that seem to be struggling (ie. don’t have much content, wrong content or only minimal likes) and offer your assistance.

    #1149917
    Victoria Cavallo
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    Welcome Randy!

    Looking forward to hearing about your business. If you need any help with starting up your business with an online presence (easy to use & affordable blog & social media) give me a yell!

    #1156438
    Victoria Cavallo
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    Hi TJ,
    All the best for the new business! Very exciting!

    Best advice for blogging is to first get very clear on who is your target customer -ie. who is going to be buying your product/using your service – then create your blog posts with the intention of giving them value – not just constant sales pitches. This will build a following for your Blog and get them visiting again.

    Think “who are they”, “what do they want” “what is the solution”. If you can give them solutions they will keep coming back.

    Also best advice I was ever given re: blogging is to capture peoples emails and build a list so you can send news letters etc. This is the way to build a consistent business.

    #1154259
    Victoria Cavallo
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    • Total posts: 12
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    MissSassy, post: 177502 wrote:
    Hi Victoria

    You left an ‘e’ out of your website link – looks interesting and yes marketing is very important.
    Hope you enjoy Flying Solo

    Aha! Thanks for the heads up!
    Lets try that again shall we?! :-)

    #1154258
    Victoria Cavallo
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    • Total posts: 12
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    Alex , post: 177473 wrote:
    Hi,

    Nice to meet you! But seems like your website isn’t working? I am also new here keen to meet some like minded people!

    Alex
    http://www.facebook.com/chuuseconsulting

    Thanks Alex…when giving links its a good idea to spell them correctly!! LOL
    Its http://aussieentrepreneurmum.com.au

    #1058366
    Victoria Cavallo
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    Aymeric, post: 71980 wrote:
    Hi,

    I am the founder of an outsourcing website that aims to make outsourcing easy, risk-free and ethical.

    I am starting a campaign to educate small business owners and entrepreneurs on how to leverage internet for their businesses through the blog, ebooks and free seminars.

    I am looking for people who would be interested to publish an article on TaskArmy.com’s blog.

    Why should you guest-blog on TaskArmy?

    – For more public recognition of your expert status (at the end of the article, there will be a box with your description)
    – For additional and targeted traffic (small business owners and entrepreneurs) to your website
    – For a backlink to your website from a PR2 domain name with the keyword of your choice

    What to write about?
    The content doesn’t have to be lengthy, the reader simply needs to have learned something useful and applicable after reading your article.

    The topics you would write about must be educational (no salesy stuff) and speaking to small businesses related to their online presence.

    It can be anything from SEO, marketing, design, etc…

    Contact me now
    If you are interested in being part of the first batch at the launch of the blog, please contact me at aymeric//at\taskarmy.com

    Thanks!

    Hey there Aymeric,
    Are you still looking for guest Bloggers. if so let me know…my own Blog is http://aussieentrepreneurmum.com.au if you’d like to check out my style. Its a bit more informal, with my personal life as a Mum injected but I can keep my posts more professional to suit your site.
    Victoria

Viewing 11 posts - 1 through 11 (of 11 total)