Opinion

Collaboration: The secret weapon of successful women-led businesses

- May 19, 2023 3 MIN READ
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In today’s global business landscape, women are increasingly breaking through traditional barriers and making their mark in the world. However, despite the progress that has been made, women continue to face challenges and obstacles, particularly when it comes to competition in the workplace, writes Annette Densham.

While some may argue that competition is necessary to achieve great heights, there is a growing body of evidence that suggests collaboration is the key to achieving long-term success in business.

Women’s Biz Global CEO, Annie Gibbins and LeadHERship Global CEO, Linda Fisk joined forces to deliver a collaboration that empowers women. The partnership serves up a powerful tool for women in business. By working together, their combined network of 35,000 women can leverage their strengths and skills to achieve more than they could alone.

Speaking of the partnership, Gibbins said collaboration fosters innovation and creativity, expands networks and opportunities, increases visibility and credibility, shares resources and reduces costs, and builds a positive workplace culture.

LeadHERship Global CEO, Linda Fisk (left), and Women’s Biz Global CEO, Annie Gibbins (right).

LeadHERship Global CEO, Linda Fisk (left), and Women’s Biz Global CEO, Annie Gibbins (right)

 

“In a global business environment that is constantly changing, collaboration can help women stay competitive and achieve long-term success,” Gibbins said. “We want to model how our shared leadership and brand elevation services are enhanced when we embrace collaboration and work together to achieve our goals.

“Collaboration allows women to leverage their strengths and skills together to achieve more than they could alone. By working together, they can share resources, knowledge and expertise, and build a strong support network that can help them overcome obstacles and achieve their goals.”

Forget competing, start collaborating!

Here are five reasons why collaboration is more advantageous than competition for women in business.

1. Collaboration fosters innovation and creativity

In today’s fast-paced business environment, innovation and creativity are essential for success.

“Collaboration can be a powerful tool for generating new ideas, insights and perspectives,” said Fisk. “By bringing together women from diverse backgrounds, experiences and skill sets, collaboration can spark creativity and innovation, leading to new products, services and solutions that can help businesses stay competitive in a global market.”

2. Collaboration expands networks and opportunities

Collaborating with other women in business can expand networks and open new opportunities. By building relationships with other successful women, Gibbins suggests women can gain access to new markets, customers and partnerships, which can help them grow their business and reach new heights of success.

“Collaboration can provide opportunities for mentorship and professional development, as women can learn from each other’s experiences and gain valuable insights into the industry,” she said.

3. Collaboration increases visibility and credibility

Fisk said collaborating with other women in business can also increase visibility and credibility in the industry.

“By working together, women can establish themselves as a part of a larger network, which can enhance their reputation and opportunities. This can be particularly useful for women who are just starting out in business or looking to break into new markets or industries.”

4. Collaboration shares resources and reduces costs

Collaboration can be a powerful tool for sharing resources and reducing costs. Gibbins said by pooling resources together, women can achieve more with less, which is especially important for small businesses and startups.

“Collaborating can also help women to share costs and risks, making it easier to take on new projects or ventures that might otherwise be too costly or risky to pursue alone,” Gibbins explained.

5. Collaboration builds a positive workplace culture

Fisk said collaboration can also have a positive impact on workplace culture.

“By fostering a sense of teamwork, support and community, collaboration can create a more positive and productive work environment. This can lead to increased motivation, job satisfaction and employee retention, all of which are essential for long-term success in business,” Fisk concluded.


This article was first published on Kochie’s Business Builders, read the original here.

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