Podcast

Building a brand: From word of mouth to Insta and influencers, IIXIIST’s worldwide success

Episode 302

Rebecca Klodinsky is the founder of cult swimwear label, IIXIIST. Bec started her brand at the ripe old age 24 with just $2000 while studying a double degree at uni.

Eight years later – and IIXIST is a household name – loved and worn by celebrities like the Kardashians and Rihanna. Bec joins us today to talk about how she grew her business from her backyard to international success, the role of Insta and influencers in her brand’s rise to fame and how she championed sustainability and eCommerce long before it they were popular.

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    Caska IP Patent Attorneys

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