A childhood accident sparked James Elliott’s fitness journey. Today he is the founder of Elliott Performance Training and delivers one-on-one coaching that helps people meet their fitness goals. James is driven by a purpose to assist his clients to be their best.
Although COVID-19 hit the fitness industry particularly hard, James was able to pivot his offering to stay on track. He shares the lessons he’s learnt since going out on his own some 13 years ago and how his business has evolved since then. All the while maintaining his passion and purpose.