Entrepreneur Carolina Giraldo had a successful fashion and lifestyle brand with multiple brick and mortar stores around the country. All that changed when COVID-19 hit in 2020.
Eight months pregnant and dealing with massive outgoings and zero sales Carolina was almost overwhelmed by the stress, but she knew she had to come up with a plan and pronto! The previously shy founder turned to Insta and began building her brand online – successfully pivoting to an eCommerce model. She joins us today to share some of the lessons she learned along the way to becoming an Insta sensation and explains how she not only saved her business but has seen phenomenal growth over the past 18 months.