Podcast

Unlock your small business’ potential with 2023’s top marketing trends

We all know that keeping up with the latest marketing trends is a small business essential, and today’s guest has got you covered.

Tom Willis is the chief marketing officer and co-founder of Lawpath. He’s also the founder of Marketing Trends – an agency that specialises in keeping the industry informed on the latest fads. And he’s spent most of the past decade helping upskill Australia’s marketers and business owners on digital marketing as a lecturer at General Assembly. He joins us today to reveal the must-know marketing trends of 2023 and his top tips for small business owners.

Episode notes

In this ep, Tom unpacks:

  • 1:32 – The marketing must channels for small businesses
  • 4:14 – NAP citations and their role in local search marketing
  • 6:18 – The importance of reviews
  • 8:08 – SEO and SEM trends
  • 11:30 – The importance of brand awareness for new business
  • 13:45 – Social media: pick a channel and do it well.
  • 18:40 – The importance of partnerships
  • 20: 50 – Growing your audience
  • 22:44 – Knowing your audience
  • 26:48 – Testimonials and standing out from the crowd.
  • 29:10 – Nurturing customers
  • 32: 57 – Personalising your marketing approach

Click here full episode transcript.


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