What you need to know about successful innovation in any small business

On this episode of Flying Solo, we dive into the world of innovation and how it is crucial for businesses to embed innovation into their culture to succeed long term.

Today’s guest, Zoe Aitken, is an innovation and customer engagement expert with decades of experience. Zoe unpacks the importance of customer engagement, and prioritising customer needs as a platform for achieving business innovation.

Join us as we explore the key habits, cultural aspects and processes involved in successful innovation and how you too can use an innovation mindset to see your business take flight.

Episode notes:

In this episode, Zoe explains:

  • 01:27 – Why customer-centricity is the key to profitability and innovation
  • 05:10 – How a curiosity mindset solves customer problems better
  • 10:17 – The simple definition of innovation: Change that adds value
  • 12:43 – Implementing everyday innovation in your business
  • 15:23 – The power of quick customer feedback loops for building your business
  • 17:37 – Why leadership alignment is crucial for innovation success
  • 19:20 – Lessons learned from COVID-accelerated business innovation
  • 22:51 – Real innovation requires habitual practice and customer conversations
  • 25:31 – Data can only get you so far – why you need to experiment, test and learn

Click here for full episode transcript.

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