Amber Daines is one of Australia’s most agile business communications experts with over 20 years of local and international experience spanning traditional and digital media, public relations, crisis communications and personal brand communications, working in the finance, big and small business, start-up, entrepreneurial and not for profit fields.
She has trained and coached over 5,000 people in the past decade, since starting her own communications practice with one PR client in 2007.
Her clients past and present include AECOM, Sydney Water, WaterNSW, Deloitte, Carers Australia, Australian Science Innovations, Law and Justice Foundation of NSW, Origin Energy, NEXA Group, Scentregroup, Deloitte, Hilton Australasia, Hayman Island, Business Chicks, AGSM, Macquarie University, Finity, Pitcher Partners and the International Fund for Animal Welfare.
Amber has been a four-time nominee in the Telstra Business Women’s Awards and was a 2015 National Finalist in the Flying Solo Business Awards. Amber holds a BA Communications at the University of Technology, Sydney (UTS), where she majored in Journalism and Asia Pacific politics, a Masters of Arts from the University of New South Wales and Certificate IV in Workplace Training & Assessment (Train the Trainer) from UTS.
Amber’s weekly podcast ‘The Politics of Everything’ has enjoyed over 100,000 downloads in its first year. She thrives on being a regular media and presentation skills trainer, commentator, MC, guest speaker and business presenter.
Amber has also written a number of PR and media industry related articles. Her second best-selling book and six part video series from 2015 are called ‘Well Said: How to be heard in Business and Generate Real Influence’.
She has been non-executive director on two boards – Women for Election Australia and the International Football and Tennis School.
Her passions are divided between French cheese and spending time outdoors getting fit with her family!
“Managing the Media was a really concise, hands-on workshop that made all the difference to how I plan and execute my ideas for media interviews, whether they be online, print or broadcast. Amber’s passion and ability to unpack ideas targeted at my level was valuable and memorable.”
- Susan Elias, Head of Cyber Security at Marsh
“IFAW has worked exclusively with Amber Daines as our media trainer since 2012, for a number of high profile media campaigns. Our media spokespersons have learned invariable media interview techniques and mastered their own authentic style with her guidance and input.”
- Rebekkah Thompson-Jones, Communications Manager, IFAW (International Fund for Animal Welfare)
“Amber offers an honest and straight-talking approach that is backed by years of industry knowledge, and she tailored her training to my specific needs so it was relevant and fast paced.”
- Emma Isaacs, Global CEO of Business Chicks