Amber Daines is one of Australia’s most agile business communications experts with over 20 years of local and international experience spanning traditional and digital media, public relations, crisis communications and personal brand communications, working in the finance, big and small business, start-up, entrepreneurial and not for profit fields.
She has trained and coached over 5,000 people in the past decade, since starting her own communications practice with one PR client in 2007.
Her clients past and present include AECOM, Sydney Water, WaterNSW, Deloitte, Carers Australia, Australian Science Innovations, Law and Justice Foundation of NSW, Origin Energy, NEXA Group, Scentregroup, Deloitte, Hilton Australasia, Hayman Island, Business Chicks, AGSM, Macquarie University, Finity, Pitcher Partners and the International Fund for Animal Welfare.
Amber has been a four-time nominee in the Telstra Business Women’s Awards and was a 2015 National Finalist in the Flying Solo Business Awards. Amber holds a BA Communications at the University of Technology, Sydney (UTS), where she majored in Journalism and Asia Pacific politics, a Masters of Arts from the University of New South Wales and Certificate IV in Workplace Training & Assessment (Train the Trainer) from UTS.
Amber’s weekly podcast ‘The Politics of Everything’ has enjoyed over 100,000 downloads in its first year. She thrives on being a regular media and presentation skills trainer, commentator, MC, guest speaker and business presenter.
Amber has also written a number of PR and media industry related articles. Her second best-selling book and six part video series from 2015 are called ‘Well Said: How to be heard in Business and Generate Real Influence’.
She has been non-executive director on two boards – Women for Election Australia and the International Football and Tennis School.
Her passions are divided between French cheese and spending time outdoors getting fit with her family!
