Behind the Business: Peter Crocker
Established in 2005, Flying Solo is home to a community of over 100,000 Australian solo and micro businesses.
Learn more about us www.flyingsolo.com.au/about
Love your work!
According to the experts what you do first thing in the morning has the greatest impact on the success of the rest of your day. In this series we asked our soloist community what rituals they use to kickstart their systems before getting on with work for the day.
Over the last decade, I’ve transitioned from freelancer, to business partner, to full-time employee. My recent leap back into soloism has completed the circle, and given me a renewed appreciation for the joys of working for yourself, from home. Let me count the ways.
“Quick, good or cheap. Pick two!” So goes the comfy old truism about buying services. But with technology commoditising everything from design to retailing, customers now have the luxury of choosing all three. It’s an uncomfortable spot for anyone stuck in the middle of the road.
I was talking to a friend recently whose business is going very well. But in recent years his income has hit a plateau. He loves what he does and wants to grow his business, but is at a fork in the road. It is a very common scenario.
Holly has interviewed Barack Obama, delivered a Peace Charter to the Dalai Lama, and been listed by Sir Richard Branson as one of his dream dinner guests. In a one-on-one chat with David Koch, she shares her insights on succeeding in business in fast-changing times at Flying Solo LIVE.
On our wellbeing panel, we’re blessed to have the wonderfully inspiring Jo Burston (Inspiring Rare Birds), Tom Griffith (Emma & Tom’s) and Sarah Prescott (Thankyou.) to help you create a powerful business vision, find your purpose and overcome overwhelm. See the full line up!
When I first went out on my own in 2002, Google seemed to think I was the only ‘Sydney Copywriter’ in existence (well, me and Glenn Murray!) Today, there are 462k results. In fact, there are thousands of experts on tap for anything you need. So, what to do?
We've shared some incredible times, you and I. What a rollercoaster! But – and I know you’ve noticed too – things have changed. We need to talk.
Years ago, an old friend – having had a little too much truth serum – took me aside at the pub, put his hand on my shoulder and said “You’ve lost your mojo man. What happened?!” It was a wake up call.
I wrote two CVs last month. One for a 13-year-old wannabe checkout assistant and another for a 50-year-old retail executive. It may just be the last CV either of them has, and the last one I ever write.
Whether it’s year 0, 1 or 15 in your business, congratulations on notching up another one. Let’s celebrate soloism and get inspired for the year ahead with our soloist manifesto ‘We are the soul traders!’
Come gather ‘round people, working from home. And admit that the the waters around you have grown. You better start Snapchattin’ or you'll sink like a stone. Your old road is rapidly aging. Blah blah... enough!