Suite 1D, Level 23, Governor Phillip Tower, 1 Farrer Place, Sydney, NSW, 2000
Behind the Business: Kate Toon
An award-winning copywriter who works with small businesses and large corporates. I focus on SEO copywriting and SEO consultancy and run regular SEO training courses for small business.
An award-winning SEO copywriter and SEO consultant with almost two decades of experience in all things advertising, digital and writing. I’ve worked with big brands such as Westpac, The RTA, Curash and Kmart. And I’ve helped countless small businesses produce great content and improve their SEO with my business Kate Toon Copywriter.
I’m the founder of The Clever Copywriting School and The Recipe for SEO Success eCourse. I also co-host the Hot Copy Podcast. I’ve published two fiction books, written a TV pilot, made a few short films, and had short plays performed around the globe.
“We contacted Kate to help us with a video script and some explanatory web copy for our new website. We wanted copy that matched our brand values of change, inspire, create. From the start she improved the projects dramatically. Kate is easy to work with and a word genius.” Sarah-Jane Edis | Director, No Recruiters Please
“We recently engaged Kate as an SEO Consultant for ADCU. She provided us with an SEO status report, keyword analysis, technical audit, SEO copywriting guidelines and a comprehensive SEO strategy. We were more than happy with the quality and speed of her work, which came in within the agreed budget. I would definitely use Kate again and recommend her to others in the industry." Christina Imada | Marketing Manager | ADCU
“Kate provided our company great SEO optimised copy and content for our new website. Kate delivered on time, was easy to work with and was turned around the project quickly and autonomously. Kate was open to feedback and overall very efficient.” John Lane | Marketing Manager | Kmart Tyre & Auto Service
Marketing
For many LinkedIn is quite simply a no-go zone due to the odd behaviour of many of its users. In truth lots of my business buddies believe that LinkedIn just isn’t worth the effort. But I’ve found it to be a fabooolooose way to make contacts and win work. (So much so I made a course about it.) Don’t get me wrong. Yes, I deal with shitgibbons on LinkedIn every single day. But I’m hopeful that this list of DON’TS might stem the flow of strange activity and make LinkedIn great again.
Marketing
I was in the car listening to podcasts. (It’s what I like to do.) And on my favourite show Reply All, P.J. and Alex were talking about COVID-19 (episode 159) and interviewing people from around the world. And it struck me. Why don’t I do a show like that?
Wellbeing
If you follow me online, you may have noticed I’ve lost some weight. About 17 kilos all up. That’s a small human, an obese dog, or nearly a large sack of cement mix.
Money
Can I share something? I'm organising a posh Christmas Dinner tomorrow, and when I put it on sale, a fair few people got shitty with me about the price.
Productivity
You see, despite being a reluctant misfit and scruffy entrepreneur – I can’t deny that I am one. And I know from my Facebook groups that several people want to know how I did it. So here’s the lowdown on how I ran, run and often want to run away from, my business.
Wellbeing
According to the experts what you do first thing in the morning has the greatest impact on the success of the rest of your day. In this series we asked our soloist community what rituals they use to kickstart their systems before getting on with work for the day.
Productivity
Sole trader verse company structure: It’s official. I am now a Director of my very own company, Stay Tooned Pty Ltd. As a Director there are a raft of perks you can enjoy (and I’m not talking about tax relief). Here are 10 often-forgotten perks.
Productivity
If you’re anything like me, by this time of year you’re seriously sick of your business. The relationship is flagging. You’re bored with the Groundhog Day ‘To Do’ list. Is it time to cheat on your business?
Wellbeing
Okay, so I drank the work-for-yourself and work-from-home Kool-Aid. But now it's passed through my system, and I've sobered up to the harsh reality of it all.
Wellbeing
These days it seems everyone wants to be an entrepreneur. But do you really need a business plan and a sharp suit to get to the top? Kate Toon explains how she built three successful business in six years, and how you can do it too.
Marketing
It’s simple. The more successful you become, the more haters you’ll attract. But how you deal with the negativity can make or break your business.
Starting
Apparently, morning people are successful people and those who stick to daily habits and rituals are likely to have a booming business. But the truth is most of us just get through the day as best we can.
Productivity
Sole trader verse company structure: It’s official. I am now a Director of my very own company, Stay Tooned Pty Ltd. As a Director there are a raft of perks you can enjoy (and I’m not talking about tax relief). Here are 10 often-forgotten perks.
Wellbeing
If you’re tired of pretending that everything is tickety boo in your business, join the club. Here’s why honesty in business is important.
Technology
We’ve all heard of Facebook Live, but how many of us use it in our businesses? What are the benefits and could it also transform your marriage?
Starting
Being your own boss sounds great, but what if the boss you become is worse than any boss you’ve ever had in a ‘real’ job? Here are some tips to help.you be your own boss.
Productivity
Do you ever feel like your solo business is eating your entire life? In this post, Kate shares some possible ways to claw back your freedom by setting business boundaries.
Wellbeing
Many would have you believe ruthlessness and a mad desire to crush your competition is the answer to winning at business. But what if there was another way to have a better business?
Wellbeing
Have you ever questioned whether the business-owning life is really for you? Is it time to dust off that CV and apply for a *shudder* real job?
Starting
While it might seem nice to fall into your dream career early in your working life, Kate Toon reckons there’s much to be learned from getting it really wrong before you get it right!
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