PO Box 1140, Upwey, Victoria, 3158
Behind the Business: Jacqui Pryor
Providing ‘start to finish’ trademark services – searches, applications and registrations as well as providing assistance in connection with infringement matters, opposition matters and more.
We provide Australian trademark registration services and can also assist with International Trademark registration. We provide advice in connection with adverse report matters, infringement matters, opposition matters and more.
What is a Trademark?
A trademark is basically a ‘badge of origin’ or ‘brand name’. It’s the ‘sign’ that one trader uses to distinguish their goods and/or services from those of other traders.
Why is Trademark Registration Important?
Simply put, registering your trademarks is the only way to be sure you have the right to use your names, logos and brands and is the only way to gain the right to license use of your names, logos and brands to other people. It can also be more difficult (and costly) to try and stop someone from using your names, logos and brands if you don’t have your trademarks registered.
How do I register a Trademark?
This is where we can help. Simply read over the Australian trademark process and contact us when you are ready to proceed. We will take care of everything from ‘start to finish’ for you so that you don’t have to worry about it – you can spend your time focused on what you specialise in whilst we take care of what we specialise in!
To find out more about the person behind the business, take a look at my Flying Solo Spotlight profile.
I wanted to trademark my logo and I thought my questions were stupid but you answered them without hesitation, and I received answers to my questions within 1/2 an hour!!! Awesome. I would recommend this company to anyone wanting this service.
Renee Bean-Wyper, Real Estate Agent & Auctioneer
The language you used in your explanation was clear to understand and I was offered several options, including some cheaper alternatives, and given all the information I needed to make a decision. I liked the fact that you didn’t just tell me what I should do.
Wendy Flack, Director - Couple It
Wellbeing
Resuming business after having a baby was always going to be a challenge. But I was as prepared for it as possible… or so I thought.
Starting
Have you noticed a business name or logo that’s similar to yours? Whether you have or haven’t registered it as a trade mark, you need to know about the ‘confusingly similar’ rule to avoid trade-mark infringement.
Starting
What is the difference between a business name and a trade mark, and do you have to register both when starting your business? Chances are, the answer will be ‘yes’.
Marketing
Including images on your website, blog and social media platforms is a great way to give your business a visual boost online. But what are the rules when it comes to using and sharing images?
Starting
The Australian intellectual property (IP) system has undergone its biggest overhaul in decades. Here are some key changes and their implications for small businesses.
Wellbeing
One baby is up and running (your business!) and now there’s a real baby on the way. How can you make sure things are in order before your little one arrives?
Productivity
If you own intellectual property then you have the right to authorise other people to use it (aka license the use) if you wish. Before you do, here are some considerations you should be aware of.
Marketing
It’s not just logos, business names and tag lines that can be trade marked. You can also register original fragrances, audio, shapes and shades.
Starting
Every business owner will likely be party to various written agreements in the course of running their business. Here are some important points to consider before signing the dotted line.
Starting
How do you know if your trade mark is being infringed, and what should you do about it? Read on for the answers.
Technology
If you are a practitioner of an existing product, you may be tempted to register a domain name containing that product or brand name. But there are some things you should consider before using well-known brands in domain names.
Starting
So you’ve registered a trade mark, but now what? Do you fully understand your rights relating to registered trade marks and how you can or cannot use ithen
Starting
Registering a trade mark can be a tricky business for soloists. Get it right first go with these essential tips.
Starting
Why should you consider registering a trademark? Here are just some of the benefits only a registered trademark can bring your business.
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