PO Box 201, Jamison Centre, ACT, 2617
Behind the Business: Shae Lalor
The Write Path is a Canberra-based boutique business, offering professional writing and editing services.
The Write Path is all about clear, engaging content. Online or in print, words matter. If your business writing or copy is lacking emotion, interest and consistency, or you find your newsletter, web updates and social media posts a chore, then you need to talk to Shae from The Write Path.
Quality written content needs to:
The Write Path can help you to simplify complex messages, build banks of content, or create case studies to bring a sense of empathy to your key messages.
Writing and editing services include:
You can find examples of my writing on my website. Contact me today to discuss your next writing or editing project.
Shae has been a delight to deal with – responsive, friendly and most importantly, an obvious talent in making word magic! She delivered on time and on budget, and absolutely nailed the brief provided. I wouldn’t hesitate to recommend Shae for the development of effective and engaging copy and I look forward to working with her again in the future. - Fleur Charlton, General Manager, Threesides Marketing
Shae is professional, easy to work with and provides high quality work. Shae was proactive in ensuring she understood what was required for the project and delivered it in the short timeframe provided. I highly recommend The Write Path and I will happily call upon Shae in the future. - Christine Spicer, Manager Healthier Work, WorkSafe ACT
Shae and I recently collaborated on a large website project after she was recommended to me. In the 13 years I have worked in the advertising industry I have worked with many experienced copywriters, never however, have I received approval after the first draft! Shae is professional and friendly and has an excellent ability to understand a brief and deliver to tight deadlines. - Jo Ellice-Flint, Managing Director & Co-Founder, Madam Republic
Marketing
I admit, writing a tender can be a chore, but it's worth all that effort when you land your next big contract. Here’s a quick survival guide for tackling your next RFT
Marketing
We all know and appreciate the value of a strong, written testimonial. Yet getting them can be like pulling teeth. Here are some of the tactics I use to mould client praise into a usable written testimonial.
Starting
My first year of business has been full of ups, downs, and plenty of learnings. Here’s what I’d like to share with anyone contemplating making the same leap this year.
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