Brisbane, QLD, 4000
Behind the Business: Amanda Vanelderen
The right words at the right time for articles, blogs, ad campaigns, websites, newsletters, annual reports, product descriptions, award submissions… you name it.
Author of Write Better: How To Cut The Crap And Say What You Mean
With almost two decades experience in professional copywriting, marketing and communications, I’ll use my nous to help you get your business on track.
How can I help?
Let’s talk if you need help with:
I’ve wrangled words for small business, corporate, government and not-for-profit industries. Law, tourism, science, government, IT, public transport, health, media, education, infrastructure, procurement, telecommunications…
I know. I’m a regular renaissance woman.
So what’s my weakness?
I’m a perfectionist. I want to dazzle you with my writing, and get it all done in a friendly, efficient and professional way. I eat deadlines and pressure for breakfast (and coffee, lots of coffee).
Get in touch today to talk about your project.
"Sharp, focussed and all about the audience"
Rebekah Robertson, Marketing and Advertising Coordinator
"Professional, unique and packed with pizzazz"
Brendan, Project Manager, Brisbane
"Nothing short of amazing"
Kimberly Groat, content coach
Productivity
Busy has become a replacement for ‘fine’. How are you? Yeah, busy. But how do you spot when crazy busy is just crazy? Here are the warning signs to look out for when you are too busy.
Technology
Get your phone ringing and email pinging with these smarter email marketing tips.
Starting
See in the New Year with some promises for a better business. And I’m not talking about balancing accounts and getting your tax return in on time. It’s all about you, baby.
Marketing
Terrific testimonials, raving reviews and phenomenal feedback can make your day. It’s awesome social proof, and gives the ego a good rub. But what about the business feedback that cuts you to the bone, or is just plain weird?
Productivity
If you’re anything like me, you’ve bought more business books than you’ve read. And you’ve started reading a lot more than you’ve ever finished.
Marketing
In this exercise from her new book, Amanda guides you through using the APPLES approach to help you write better and cut the crap.
Productivity
Bored with your current procrastination methods, change it up and keep it fresh. Starting right… meh, tomorrow.
Marketing
It’s that time of year again, when I write to the ATO and chat about their year and mine. In 2018 it’s all about getting authentic with branding and PR to take their reputation from tragic to taxtastic.
Wellbeing
Work at home mums (WAHMs) have been swindled. And part of the con is that we blame ourselves for it. But I’ve got a secret weapon against the great WAHM swindle.
Marketing
When the wheels fall off in front of a client it can be truly mortifying, and it happens to the best of us. Laugh along with these 15 real life awkward client moments… but just hope you’re not next!
Wellbeing
If you’re perched smugly at your pristine desk smashing through your prioritised to-do list, good on you. For the rest of us, here’s some answers to the obscure soul-searching questions soloism can bring. Apologies in advance to those selling unicorn tears.
Wellbeing
Why should soloists miss out on celebrating a year of hard work and chowing down on the company dime? Here's how to have a solo Christmas party!
Productivity
This time it’s serious. I’m not going to keep stuffing things into the spare room (my office), and pretending anymore: I’m a slob. I need to tidy up *cue foreboding music* once and for all.
Starting
I recently celebrated marked a year in business. Well, a year since registering my business name, first clients came later. But any excuse for cake. How many of these moments did you tick off in your first year?
Starting
Working for yourself is the dream. Ammirite? Working by yourself can be tougher. If you’re missing the corporate office environment, here’s some tips to get your home office on the same wavelength.
Money
With EOFY looming, it’s time for the ATO to consider a few real-life tax deductions for Australia’s army of soloists and small businesses.
Marketing
ABC Kids is a fixture in our house. There are no ads, and it’s generally positive and educational. As a time-poor freelancer, it’s also taught me some unlikely business lessons.
Technology
A business blog is still one of the most effective ways to market yourself in 2017. If yours isn’t getting the attention it deserves, here are some key mistakes you might be making, along with how to fix them.
Marketing
Fear of selling and self-promotion can hold soloists back, and be the difference between sinking or swimming. Here’s how I learnt to sell myself without breaking into a cold sweat.
Productivity
Do you find it tough to get a reply to your emails? Do you have problems getting a straight answer? These four simple email communication tips will help you get it right.
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