Marketing The art of getting a business referral Megan Tough - October 16, 2006 Every business needs a few influential people willing to speak glowingly about what you do and regularly send a business referral or two your...
Marketing How to conduct effective meetings Robert Gerrish - May 3, 2006 Meetings can prove to be either a positive, fruitful encounter...or a total waste of time. To conduct effective meetings, you need to bring clarity...
Marketing Why following up is one of the key sales skills Peter Griffin - March 8, 2006 Are you regularly in touch with your clients and prospects? If not you could be missing out on valuable relationship building opportunities, not to...
Pricing strategies A pricing strategy solution for small business owners Jess Tyler - February 4, 2006 Open-ended service contracts can leave clients feeling somewhat uneasy. How can they judge if they are getting value for money or that the price...
Marketing How to sell yourself Barb Clews - January 25, 2006 Do you know how to sell yourself and your business? The key is to be happy promoting who you are, what you do and...
Marketing Strategic sales plans: Key drivers to increase sales Richard Woodward - January 14, 2006 "Increase sales" is the stated goal of many soloists at the start of the year. Having strategic sales plans maximises your chances of securing...
Pricing strategies How to deal with project scope creep Megan Tough - October 10, 2005 Those of us trying to move away from charging an hourly rate can suffer when clients expect more than initially agreed. So how can...
Marketing Tips for selling yourself as an expert Barb Clews - August 30, 2005 Those starting out in their solo business often struggle with selling themselves as an expert. It's more common to take on anything and everything...
Pricing strategies Pricing strategies: The lowdown on mark ups Kathryn Williams - August 16, 2005 Understanding mark ups is one of the pricing strategies you will need to understand as a soloist. The points below may provide a useful...
Marketing Increasing sales by building relationships Richard Woodward - August 10, 2005 In the pursuit of new business, do we sometimes focus too much on increasing sales and not enough on building relationships?