Pricing strategies
As a small business owner, coming up with a pricing strategy can be a very difficult process.
This section covers many of the issues involved in price setting including how to work out your hourly rate, how to calculate a mark up and how to price your services. If your small business provides a service and hourly rates aren’t for you, we also look at alternative pricing strategies.
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Pricing strategies
Increase your worth with value-based pricing
Life would be much easier if the famed advertising slogan “Because you’re worth it” could be used to explain your rates to customers. Convincing...
Pricing strategies
Working with the irrational brain to boost sales
What is the ‘anchoring effect’? Understanding how it works may help you modify your pricing strategy to take advantage of the brain’s irrationality.
Pricing strategies
How I used a mirror to double my hourly rate
The most neglected relationship we’ll ever have is the one we have with ourselves. Here’s how bettering that relationship can double your hourly rate.
Pricing strategies
How to handle hagglers
Do you believe in haggling for a product and service? And how do you handle hagglers who like to negotiate hard?
Pricing strategies
Why you’re not charging what you’re worth … and what to do about it
With a healthy mindset and a few practical strategies, you can stop agonising over what to charge your clients.
Pricing strategies
How to value and price your services
When you price your services, there is no ethical imperative that says you must charge two clients the exact same amount; the value perceived...
Pricing strategies
Pricing: Seven things to consider
The right cost model can keep your business afloat and your customers happy. Consider these points when setting your price.
Pricing strategies
Raising prices: Why to do it, how to do it
The quickest way to make more money is to charge more. Find out why it’s good to raise your prices, and how to do...
Pricing strategies
