Whilst I’m a stranger to pandemics, I’m no stranger to the economic crisis. When the GFC hit Australia ten years ago, I was working in one of the biggest share trading banks. I remember the rows and rows of empty seats in our building from staff who had been made redundant, and the freeze on construction sites as we scrambled to take hold of the ‘new’ world and what that would mean to us.
So what kept me afloat, and what kept my income alive?
One word. Relationships.
I was the ‘Relationships Queen’. I could build a relationship with a stranger in about 3.2 seconds, and my network was hundreds deep. My clients knew the relationships I had with them were layered, were deep and offered tremendous value. I knew the people who knew people. My clients knew me, they trusted me, saw the value I offered in business, and I was able to transition them into other products and offerings easily through this trust.
In the online environment, it’s no different.
People buy based on trust
Once they know you, then like you and trust you, they will buy from you.
Sure, in times of economic hardship it can be tricky to get your customers to buy, but there are so many opportunities still available online for your business and I have listed them here.
#1: Get your business online using a screen app such as Zoom or Skype, even if you think you’re too late
It might feel like all your competitors are already online. Trust me, they’re not. Many of your current customers are looking for you online and wanting to spend time with you. They trust you – you have the relationship. They might wait one or two weeks to do business with you, but they won’t wait forever.
Tell them your plans, and get your business online in a format that will work for your customers, even if for the short term while you figure out a longer term solution.
#2: Keep selling
I have seen many posts and discussions about whether at this time we should keep selling our products. Some are saying it is unsympathetic to sell during the current times of hardship. We can acknowledge the crisis and the hardship, but the winners will be those who look for solutions to the hardship, not those who say “stop doing business”.
Personally, this feels a bit like someone saying we should not be advertising cars on television because people have car accidents. And I have given it a name – business shaming.
We don’t need to shame people for selling their products ever, online OR offline, irrespective of whether we are in a crisis or not. The public has the right to purchase the items that are relevant for them, and that’s going to look very different for every single individual.
#3: Realise you are still competing for the consumer dollar
Businesses that compete with the same industry don’t last very long. No one likes a price war.
Instead, the businesses that look at other industries grow innovative and strong. They think outside the box for solutions to complex and crazy times.
These businesses are also heavily consumer focused. They realise that a consumer ALWAYS has a small amount of discretionary income to spend. And they compete for the dollar, rather than against their industry competitors. It’s how the cosmetic industry boomed during World War II and the subsequent Depression (true story).
#4: Know your audience and practice the 80/20 rule with them
Right now, your business should be spending 80 per cent of its time focusing on the 20 per cent of customers that will be continued and ongoing clients. It’s not just a question of the amount of money these clients are presently bringing in, but also the future growth opportunities they represent.
Make sure you reach out to your top clients personally, via calls or emails, to ask how they are going and see if there is anything you can do to assist them during this difficult time.
#5: Reposition your product and sales offers
For many of us, our sales offers were designed in a time where the economy was good and there was a heightened sense of positivity. But that doesn’t mean we can’t pivot and change our offers. Now, more than ever, it is a really important time to review our sales offers and decide which offers will work best for which of our audiences.
Simple ideas, like renaming products, or packaging them differently might speak more directly to our potential audience and their needs. For example, recently my business changed the names of some of my products, swapping the terms ‘online marketing’ with ‘mumpreneur’. Given the changes in the economy and the necessity for all businesses to get online if they hadn’t already, I quickly shifted back into using ‘online marketing’ terms rather than aligning to a more niche segment of ‘mumpreneurs’. This was necessitated given the current needs and fears of my audience.
I have already seen some of my clients achieve great success in pivoting their industries by offering additional sales offers. For example, an architect I have been working with, who only works with projects greater than $500K, has now found a niche in the online market of low-cost DIY tiny house home plans, which is a product that is likely to increase in demand during the next few years.
#6: Break down your sales offers into smaller packages
Right now, many clients might not want the commitment that comes with one big thing — due to either time or money. Figure out a specific and relevant sales offering that will have them transitioning from their current business ‘hell’ to their future business ‘heaven’ in no time, and offer it to them. It could be a bigger product broken down into chunks, or something new that you have specifically developed for the occasion.
#7: Review your audience’s needs for DFY versus DIY offers
There are two big issues right now in the business world: lack of time and lack of money. If you can determine which of your clients need more time right now, and which need money, then you’ll be able to tailor your plans more effectively for them.
For example, in my business, I offer DFY (Done for You) Online Business Services, such as building websites, advertising and social media. I would target these higher price services to those with less time right now. On the other hand, many small businesses that have fewer clients now have the time to do things themselves in this environment. I would target these clients towards my DIY course at a lower price point and allow them to complete the modules over a suitable time period, with assessments and time-driven modules.
If you can ascertain which of your clients requires time right now, and which requires money, you’ll be able to understand their needs relating to your product and structure it out accordingly.
#8: Review your payment plans completely
Cashflow upfront is ALWAYS the best option for any business, and while I don’t think long and drawn-out payment plans are ideal in business, in times of economic hardship, they may be the best option for your clients. You can look at restructuring payment into monthly, fortnightly or weekly payments for your clients to give them smaller or easier payment terms.
For example, you may wish to structure your 6-week online course over 6 months instead. In this case, nothing changes except for the timeframe that clients have. Always offer the opportunity to pay in full for your clients upfront and offer BIG BONUSES and high-level incentives when they do so. Using additional ‘free’ bonuses in this instance can work very well.
#9: Review your choice of currency and examine international markets
If your business previously priced in a currency that is not local, it’s time to consider changing your currency into the local option. There is a shift in many countries to support their local economy, so local currency shifts may have a positive impact.
On the other hand, considering the international state of play and different countries’ willingness and availability to purchase your new online services, could present a higher than average possibility if marketed right. Make sure you run your due diligence and speak to an International Business Advisor or Ad Strategist who works across different countries.
Considering the fluctuations of the international economic market is important, as your clients who previously purchased may start a holding pattern based on the unpredictability of the market fluctuations.
Finally, remember that as the world starts to come out of COVID-19 and gets back economically, there may be possibilities for you internationally – which a local economy may not support yet.
#10: Change your delivery options
Businesses across the globe have already shifted the way they do business faster than I have ever witnessed. If you were offering in-person group or individual sessions before, maybe you need to go online. If your services were done for you previously, you might have to look at a do-it-yourself option now. If you were a restaurant, now you may be completely reliant on delivery.
Whichever way you look at it, and whatever you decide to do though, ensure that you assess your market and test each new opportunity that you are presenting to your clients.
#11: Offer products at premium price points
In some markets, online is booming. China has already proven this with online fitness classes skyrocketing and gaming sales are booming. And I’m pretty sure anyone with shares in Zoom or Skype is super happy at the moment.
Some audiences are desperate for premium offerings right now, so if that is something you can deliver and your audience needs it, then package and price it accordingly.
It’s also to remember that whether you’re providing a high-tier offer or a low-tier offer, they will usually take the same amount of time to deliver and the same effort to sell, so if you are in a marketplace that can sustain it, I say “go big or go home”.
#12: Switch your big launches for small promos
In a tough economy, chunking down our sales strategy into smaller, more frequent sales promotions instead of a few BIG launches across the year may work more effectively.
Depending on your product, it could also work for you to switch to an evergreen launch that runs year-round, so that every client that hits your inbox has an opportunity to buy at a time that works for them, rather than on your schedule.
#13: Sell using story
Now, more than ever, your customers need to know who you are, what you stand for, and why you are selling to them. Building trust is the key to connecting with audience members, and that is not as easy online as it might have been offline for you or your customers, especially during these shaky times.
Those who understand customer roadblocks and use storytelling to break down those roadblocks will be successful in every situation. Understand that every customer touchpoint that your customer has with your business is an opportunity for you to tell the story and connect with your customers at a deeper emotional level.
#14: Give great customer service
Look, your employees are sick, people are stressed, everyone’s worried about their jobs, their health and the world. And then someone gives you an attitude while you’re on the phone to them. There’s just no excuse.
Make sure your employees understand the importance of their attitude when dealing with past and present clients, and that they understand what the triggers and stressors are related to their industry and how to mitigate it.
Great communication and great customer service can go a long way, but also remember that when all other things are equal, the business with the best customer service will always win.
#15: Go live
You may already have an online program that you’ve been running as a DIY program. Right now is a good time to repurpose your evergreen content and turn it into a Live option.
Live Webinars and Facebook Lives help to provide online personalisation to prospects. By reviewing your programs and repurposing the content contained within to be more relevant during this period, you may well get a leg up on your competitors.
Live Webinars and call to actions provide a great deal more urgency, as well as the extra support and community that your prospects are craving right now.
#16: Bundle products and offers
Bundling your products and offers in a way that speaks to your audience about their needs will help your products to sell. Look at additional tools, resources or calculators that you can bundle into your packages.
You can either create these assets from scratch or repurpose tools you are already using in other areas of your business. For example, in my Facebook advertising module, the value my clients find is not just in the module and teaching components, but in the checklist and the Facebook ads calculator that I have provided alongside this information.
If you are selling a product, figure out all the common objections that your customer has, and then find or design a tool that will assist them to meet the goals of your offer. Some of these things can be offered inexpensively such as access to online communities, spreadsheets, or checklists that work alongside your offering.
#17: Create affiliate offers
There is plenty of affiliate offers that you can dovetail with to help add revenue to your business during this time.
For example, if you are an online fitness provider, then consider teaming up with a home gym store that sells equipment that you can use in your classes. Tell them that for a 20 per cent cut you will share their products with your captive market.
This is a fast way to make additional revenue streams, and the more streams of revenue your business has, the less the risk during this time.
#18: Collaborate with others
On social media, this happens frequently. Collaborating with influencers or even micro-influencers in your space can be extremely effective.
The easiest and most successful way to do this is to understand the market that your collaborators situate in, understand what their sales offering is, then figure out how your product sits within that space. You can offer programs where you sell the whole thing together, or you can simply cross-promote to each other’s audiences through podcasts, webinars or live promotions where you discuss each other’s products. Two lists are better than one!
#19: Cold outreach
There is always a time and place for cold calling or cold emailing to get business. If you are going to follow this approach then you need to follow a couple of rules.
Firstly, you need to do the client background research to understand who they are and how you can help them. Then you need to design a solution that fits their needs. Finally, you need to approach them in a way that excites them for the solution you have provided to their needs.
I’d recommend an approach where you call, email and direct message — to maximise the touchpoints where you are reaching them.
#20: Cross-sell, down-sell and retain
Years ago, I worked for a health insurance call centre. I was impressed how with every single call we were trained in these three things — how to retain a client who was looking to cancel through showing benefit to them, how to down-sell a client to a lower-tier offer if that would save their membership, and how to up-sell or cross-sell existing clients to other streams of revenue.
Following this advice might not make you new clients but it could help to save the clients you already have.
#21: Focus on serving your existing customers
You understand your existing customers better than anyone else, so it makes sense to create an offer for them given their current pain points and the solutions they are seeking. They also make a great test market for any offers that you are going to put out into the marketplace, or pay advertising money for.
Use your current clients to test offers, and ask for their feedback on your new offers so you can tweak them further.
#22: Automate your offer through sales funnels
Sales funnels are an absolute necessity for every online business, even right now. Because a sales funnel virtually replaces your best salesperson in a process that will get your customers clicking the “Book Now” and “Buy Now” button on your website every day of the week – if you get it right.
Run well, the right automated sales funnel can help warm up your lead and make the sales offer to them at the crucial time when they are most likely to buy. It also runs on autopilot, so it’s working for you, for free, 24/7.
Your sales funnel is comprised of several different components including the right technology (there are so many options to choose from!), the right sequence of pages to send customers to, a sales offer that sticks with them, the right messaging systems, and then some great traffic strategies to get your leads clicking.
Sales funnels is what I do every day of the week and I am passionate about them because I know how successfully they can work.
#23: In fact, automate everything
At this point, if you have very little time in your business, you should be automating everything you are having to do manually. Not only will this eliminate those pesky tasks that you hate doing on the daily, but it will also free you up to focus on the necessary tasks of your business, like sales.
#24: Offer solutions and solve problems before you sell
In this environment, no one is interested in what you are selling. What they are interested in is the problems you can solve for them. Right now, people around the world have LOTS of problems. Problems to do with their health, their money, and their relationships.
If you can speak to these and identify your audience’s problems, they will feel like you understand them and will buy from you when they are ready. Understand your customer’s problems and offer solutions to them that fit exactly to their needs.
#25: Review your budget
No one likes the B-word, ever. But in these times it is imperative to ‘cut the fat’ from your business budget. Look at everything you’re currently using in your business and ask yourself the question — is this necessary?
Look for alternatives that are cheap or free, or mitigate the costs completely if you can, but be sure that you understand the ramifications of your decisions around your budget too. Look out for the long term, but cut expenses for the short term.
#26: Negotiate everything (no, really)
Want to pay less on your phone bill? Negotiate. Can’t pay the mortgage? Negotiate. Want to keep in an online course you’ve started but can’t afford it because you’ve lost your job? Negotiate.
People often don’t think they have any wiggle room or stretch room on their bills, but sometimes this is a myth. Those who prepare and bring ideas to the table upfront, speak pleasantly to those they are negotiating with, and seek win-win options will win the negotiating war, every single time – often with a smile on their face.
#27: Invest in the right things
While we are talking about cutting costs it’s important to understand that this may not mean all costs.
Print out all your bank statements, Paypal reports, and lists of monthly subscriptions and payments. Review if there are any items on the list that you are still paying for that you do not use, like monthly subscriptions to things. Highlight them and cancel them immediately.
Be super careful about what you trim back though. While you might have to trim back many expenses for a while, you do not want to waste money downgrading systems or support that will help you make money in the short term, or in the areas where it will take too much investment of time or money to rebuild.
It’s important to give every dollar a job in this new economy, and that means understanding the return on investment for every dollar also.
#28: Get a better system for outstanding payments
Get ‘ahead of the curve’ (don’t you love my irony), by emailing current customers with outstanding invoices immediately. Those who have a job today may not have a job tomorrow. Those who have been the quickest to implement this have seen great results in the amount of paid invoices.
With any of your customers on payment plans, offer them a great offer upfront to pay their entire invoice in full and get out of the payment plan (perhaps 50 per cent or more, but really anything your business can presently afford) to avoid defaults on their payments. It’s better than losing all of their payments, and they may be more likely to scoop up this great offer while they are still employed.
Next, look at what your policies will be on failed or outstanding payments. If you have membership software, ensure that you are following up to remove client access to your online systems when they do default. Too often we forget this follow up process and clients are then accessing information or systems for free, even though they have stopped paying.
#29: Offer ‘earlybird’ discounts
On any of your current programs that don’t have earlybird discounts, offer an upfront discount for those who register and jump on the boat before their peers. This gives those paying in full a distinct advantage to their competitors.
By paying in full, those clients are valuable for your business through the cash flow they have given you, so it makes sense to reward them substantially, especially during more economically challenging times.
#30: Build up monthly recurring revenue
If you can figure out a monthly recurring package that your clients will pay you for, then now is the time to launch it. It doesn’t have to be expensive (I have some members that pay $7 a month for a membership to a group) and others who pay over $200 a month.
The value in a recurring membership option is that you will receive ongoing monthly revenue for as long as your members stay in your group and receive value. Try to aim at having the numbers in your recurring revenue bucket be able to cover all your current operating costs, so that anything additional you launch can result in pure profit for your business.
#31: Build profit from the back end
Focus on what your business can do to increase revenue from your current customers or list, without spending any more money.
For example, if you have a list of customers, can you go out to that list using a free email tool, and send them offers that they can purchase? Or if you have a thriving Facebook group, can you send them the opportunity to connect to a more exclusive group, with greater content levels for a very small monthly fee?
One of the best ways to do this is to create funnels where you sell other products as up-sells or down-sells — next step offers that your current customers receive.
These funnels work financially for the limited amount of money spent in attracting the customer. We already have the customer’s email address, so they are a lot more profitable client for us than the customers that we need to attract through online advertising.
For example, if you had a client purchasing cloth nappies online, then the next step might be to sell them baby wipes, baby cream or baby shampoo.
#32: Launch more than ONE offer, but don’t launch all your offers at once
In the online marketplace, many people only have one offer. That offer could have been a book, an event, an online membership course, a downloadable or anything else valuable to their ideal client.
But there are plenty of opportunities for these social channels to launch a secondary offer that appeals to both their target market, or to a new segment of the marketplace.
For example, if I am an illustrator selling prints for children’s rooms online, I could potentially look at either selling prints for adult’s rooms online, selling online art classes for kids or selling art supplies.
On average, millionaires have at least six or more different revenue streams, so it’s important to create more than one offer and to leverage each one.
An important point to note, though — don’t get sidetracked. If you haven’t finished your first online sales funnel, then do this FIRST and then work on the rest.
#33: Be an expert in more than one area
Are you a chicken farmer who likes to fix cars in your spare time? Why not do both, online, and make money?
Figure out what your clientele wants to know about and speak to that subject matter. In this situation, the chicken farmer could run a course on raising chickens, but then to another segment, a course on fixing cars.
There’s really no limit to this, and there is no reason why your hobby can’t be worthwhile or valuable online for others, particularly if you are slightly more experienced that others in your level of expertise. Remember, you only ever need to be one chapter ahead of your customers in order to give them value.
#34: Show up on your socials consistently
For most of us, the default when we lose our jobs is to put on our pyjamas and cry. And I will allow only one day of that. However, now is not the time to be neglecting your socials, when most of the population is staring at them around the clock.
So, get up, get dressed and show up. Post frequently – and post value-based content about your business and the interesting parts of your life that relate to your business. Let your followers find out more about you, what you do, and what you offer. Give them something to look forward to watching every day and they will soon start to refer you to others on the socials.
As a risk strategy, this is also excellent because in the future when others do get online, you’ll have a valuable stream of followers who already know, like and trust you, and at that point will be ready for the offers you will show to them.
You’re online anyway during this period of time, so you might as well build something. As I like to say, aim for creating content rather than consuming content.
#35: Build your email list
Build your list, build your list, build your list. No doubt people in my circles are frustrated by me saying this to them for the last 10 years. But that list is your gold in today’s world.
Right now, advertising is cheap. Which means there are some excellent opportunities to get your business in front of the right people, offer them something for free, and start building a list in the niche of your preference.
Also, your customers are now online 24/7, whereas before most of them had to get offline a little more for their jobs or socialising. So if you are showing up regularly and delivering value-based content that resonates with them, people will be wanting to get on your list.
So even if you have nothing to sell yet, or haven’t finished mapping out your sales offers, getting a following and then getting their email addresses makes sense for anything you want to build or sell in the future.
#36: Understand your resources
In this economy, more than ever, I think there are three things we need to focus on: Assets, Capabilities, and Resources.
Irrespective of where we are starting, these three things alone will determine our success in the online space. Your resources could include people you know or have relationships with, those you can collaborate with, and those that could help you to promote or build something online.
Make a list of these resources and start approaching and connecting with them. You’ll be amazed at the information you can capture, even for no charge, from some of these people.
Now is not the time to be shy — it’s the time to leverage your assets and see how you can use them to help achieve your online business goals.
#37: Meet your customers where they are
Right now, your customers are browsing the web and on social media. If you’re not used to promoting or selling your products online, you will need a shift in your messaging.
Businesses have made a rapid pivot to meet two core consumer needs: (1) people who have to stay at home (many of them with their kids), and (2) people who are concerned about their health. We are in a position we have never been in before, where we are now able to take advantage of this extra time that our potential customers have.
But selling online doesn’t sound or look the same as selling in person. You need to understand messaging, copy and visual branding in a way that you never understood before. Focus on these items when building your products online, and you can’t go wrong.
#38: Be authentic
Small businesses must reach out to their consumers with authenticity, consider their consumer’s needs and understand how to meet those consumer needs without coming across as overly opportunistic. With many businesses going under and personal financial crisis and hardship, now is not the time to push for hard sales. Be genuine, really listen to your customers and hear what they are saying.
Through listening to their stories you may find innovative ways to package solutions to fit their needs, or a necessity to shift audiences into a different industry.
#39: Remember that connectivity does not replace conversation
It’s hard to capture the same feeling of connectivity via video chat, so companies must get creative.
Some businesses have found that regular virtual video ‘happy hours’ were key to encouraging the water cooler chat that happens so naturally in the office. Other businesses have implemented video yoga as a great way to promote wellness and movement online when so many people feel cloistered.
I’ve already participated in several online and virtual summits during this season, and I can tell you that they are imperative for wellbeing and connection. Today my six-year-old daughter even had her first Zoom chat with her best friend, discussing their favourite toys.
Connecting with our clients online and conducting online chats has been imperative in maintaining these relationships. We need to be open to this being our new communication, but we also need to take conversations offline over the phone when necessary.
#40: Develop online resources relevant to your audience
One of the businesses I’ve been following online is Mappen: an online schooling curriculum that is now being used in over 350 primary schools in Australia. I’m sure that before the pandemic this business, like many others, may have had resistance from the marketplace. Potential customers might not have wished to adapt to the product as it may have been seen as an unnecessary item to a school. All that has subsequently changed – in a matter of weeks, if not days.
The point is, if your business was in a traditional marketplace, now is the time to look at online, evaluate the opportunity and do something different or new that your prospects see as a current priority.
#41: Use Facebook ads
As mentioned before, advertising right now is at an all-time low and it is time to capitalise on this. It’s prime time to get into Facebook ads, Google Adwords or any other form of online advertising that you think will work well to get clients to your business.
If you’re interested in this strategy, you might wish to use my free Facebook ads calculator to figure out the numbers you need to use when running your Facebook ads, as it can be a fine art to determine the numbers for your return on investment (we call it ROAS — return on ad spend!).
#42: Ensure your paid ads work
Spending all your budget on your ads is a bad move until you can figure out your ROAS (return on ad spend). This is done through testing, optimising and then testing again. You can use up to six different criteria for your ads to be tested, but if you find ads are working for your business and giving you a strong ROAS then it is worth doing.
You absolutely must know your numbers though, and consider all elements of the online sales funnel including your conversion rates, traffic rates, costs per traffic or lead and average costs of products that customers are buying from you.
#43: Renovate online (or offline)
Now is the time for your business to do a makeover, either online or offline. If you have a business that is not allowed to be open for any reason, this could be a good opportunity for you to go there and do the renovations you’ve been putting off forever, if you have the assets to do so (and follow the social distancing measures).
We will not be in this crisis forever, and when we do eventually re-open then those who have capitalised on new opportunities may increase their market share. Do this with caution though, as there is no promise that the economy will automatically shift upwards in a short period of time, so you could end up with more out-of-pocket costs than you bargained for.
However, those who have an offline business that has already been shut completely can look at renovating their online presence — their websites, their email sequences, their social media graphics and buttons — so that their branding looks more professional and situates them closer to their online target market.
#44: Ask your market
If you’re new to the online environment or have never pitched your sales offers online before, it is really important to ask your market what they are wanting – rather than just throwing together something that you hope will stick to them.
Run some polls in online communities of people who sit in your target market. Find out what they are interested in and what their questions are about your subject matter, and then design courses and offerings based off these questions.
#45: Reverse hack online sales offers that you respond to
We’ve all seen irresistible opportunities online and responded to sales offers. When you see sales offers that are appealing, take note of how they are structured, what they are selling and why they appeal to you. (I have a file of these for inspiration).
With each of these offers, try to figure out how they captured you in – but go one step further. Click on the products and go through their process so you can see what is appealing about their offer, and what resources they are promoting to their customers.
Once you figure out both the process and the assets, you are halfway there. If you know what your customer responds to it will be easy for you to figure out how the online sales strategists are capturing the market with their offers, and to copy some of their ideas with your own clients. (Please don’t copy these word for word, that’s not cool and is called stealing).
#46: Make your updates and create Version 2s
During this time in your business, don’t change any of your present documents — keep them as Version 1s. Instead of replacing them, copy them and make them Version 2s. The reason for this is that when this pandemic is over and growth starts again, you might want to go back to some of your old ways of doing business.
Keeping a system that clearly shows you what changes you made during this time, and will allow you to switch back as needed when the current challenges lift.
#47: Discover your growth opportunity and boost sales
Finally, in every cloud, there is a silver lining. While hundreds of businesses and employees are out of work, including personal friends and family members of mine, I’m seeing others achieve growth in their business that they never thought would become a reality.
In the last week I have spoken to physios who have become online healing specialists, gyms who have become online fitness providers, teachers who have become eCommerce and Etsy store owners, government workers who have become online business coaches. Change has occurred fast, and will keep doing so as the months progress.
Online business has been my world for over ten years now. Working from home has been my reality. Understanding how to speak to customers, prospects, and set up online business and marketing systems is something I’ve done on the daily for so long that I can’t remember anything else. I’ll be honest, quite frequently it’s been a frustrating experience teaching clients about something that they sometimes didn’t see as a necessity.
So while this has been a brutal change for many, it’s also been a necessary change that will change the future of their business and potential earning capacity for years to come in a very positive way.
The choice is yours — sink your head in the sand, get frustrated, overwhelmed and depressed about the changes your business needs to make, or get in the game.
I know what my choice will be.
This post originally appeared on socialmediasupermum.com.au and is published with permission.
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