Self-awareness, integrity and being true to yourself are all characteristics of a successful soloist who can win business. This was proven to me recently after I successfully played what I call the “strength of conviction game”.

The first thing to understand is what ‘strength of conviction’ is. I believe it’s knowing exactly who you are, what you are good at and what you stand for. What’s more, it’s staying true to this knowledge, no matter what situation you are in. Sounds simple but it is something many soloists can struggle with.

If any of the following scenarios sound familiar, strength of conviction may be lacking:

• You’ve been on a date and pretended to be interested in something because you thought it would make you more appealing.
• You’ve pitched for work, or been in a job interview and changed the way you answered questions about your experience because you thought it would make you seem more suitable to the job.
• You’ve changed your marketing message at a networking event because you thought that is what the listener wanted to hear.

If you recognise yourself here (as I can) then that particular occasion is an example of when you did not apply the strength of your conviction. .

When you don’t have strength of conviction, you became what you think someone else wants rather than being 100% YOU and allowing the other person to make their own mind up.

I know for a fact that if you act with strength of conviction then you will automatically become more attractive and successful in whatever area of life you apply this.

How do I know? Because I tried it for myself!

For a period four weeks, I played the game of being 100% committed to the strength of my conviction as a coach. I took the time to get really clear about what I stood for and what I wanted and then stuck to it no matter what.

When I went to a networking event I was very clear about what my message was. I knew not everyone in the room will be attracted to that message but that didn’t worry me.

Want more articles like this? Check out the business confidence section.

Whenever a potential client phoned, I was very clear about what my message is and I did not change it even if I thought the person on the phone was not attracted to it. I did not change anything else about the way I ran my business during that time. The result of my “game” was that I doubled my monthly income that month and I attracted people 100% suited to what I want in my business.

Needless to say I continued to play the game long after the four weeks expired! I had found a secret to success.

So how could this apply to you? What area of your life would you like to become more attractive in and more successful?

Take some time to really understand what you stand for and what you believe in. You might need help with this step so don’t be afraid to ask for it. Then commit to playing the game for four weeks and stand by the strength of your conviction no matter what.

Remember, you can always stop playing after four weeks if you don’t get results. Are you going to give it a try? What do you have to lose?