Like many of you, I’m deep in planning for next year. I’ve decided that I’m going to be unstoppable in 2022. To make this happen, I’ve spent some time reflecting on my success and the lessons I’ve made on the journey so far. I thought they might benefit you if you want to be unstoppable too.
Seven things I’ve learned about success
It’s okay to be different
I’ve learned that being different can be a really good thing and that it is our differences that make us special. As I grow older, I’m attracted to people who are doing things differently. They challenge the norm and test their capabilities.
Get comfortable with being uncomfortable
I’ve learned time and time again that the magic happens when we are challenged to find new ways to get something done, and this always involves getting outside our comfort zone. Stepping out of your comfort zone really challenges your thinking and can stretch your capabilities. I would never have launched three businesses, wrote two best-selling books, become an award winning international speaker or launched a podcast without stepping out of my comfort zone.
The world is spinning so fast, consumer behaviour changing so rapidly and new technology being developed at an incredible speed. To stay relevant in this environment, we must remain connected with our customers and key stakeholders. One that has become very clear to me is that once you lose relevance, you’ll never get it back.
I believe ongoing learning is the key to success as it keeps us relevant. I invest considerably in ongoing research into mothers because it ensures I remain at the forefront of my industry and can assist my clients to identify key trends and changes in Mums’ behaviours.
Be customer driven
I have learned that it is so important to consider every touch point my business has with existing or prospective customers. A trip to Disneyland taught me that you can have a lot going right in your organisation, but if you miss a couple of critical touch points along the way, that the overall experience can be negatively impacted.
The power of partnerships
Working collaboratively and forming partnerships can be the best way to achieve a big goal. I work by the principle of mutuality, meaning any action I take needs to have mutual benefit for another party. It has really shaped my thinking, and led me to create an entire business helping other small business owners learn how to identify and secure strategic, meaningful partnerships to achieve their business goals.
I have mentored hundreds of female business owners over the past decade, and I encourage them to dream really big. I believe that if you want something badly enough that you will find a way to make it happen. However, as we get older I find that dreaming big can get more difficult. We have mortgages to pay and increasing financial commitments. Our dreams can get diluted along the way. I believe we need to consider reclaiming that big dream and find a way to make it happen.
You can’t do it alone
I have learned that success won’t happen without strong supportive networks at both work and home. In my home, my teenagers need to cook once a week to contribute to the household. Periodically I take them to speaking engagements so they can see what I do in my business. I want them involved so they can understand why I need their help and support. Similarly, I rely on my accountability group, a small group of women business owners to support me in my business. They contribute by allowing me to stress test new ideas and they provide me with a confidential space to solve key challenges.
What resonates for you? What will make you unstoppable over the next twelve months?
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