When developing your business idea and as your business gets up and running, it’s important to undertake market research. You need to have a good understanding of your ideal customers through customer profiling. Who are they? Where do they hang out? And how does your product or service meet their needs?

This section will show you techniques and tips for conducting market research, which will ultimately help you with defining your target market, creating more targeted marketing and better aligning your offering with your customers’ needs.

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