When developing your business idea and as your business gets up and running, it’s important to undertake market research. You need to have a good understanding of your ideal customers through customer profiling. Who are they? Where do they hang out? And how does your product or service meet their needs?
This section will show you techniques and tips for conducting market research, which will ultimately help you with defining your target market, creating more targeted marketing and better aligning your offering with your customers’ needs.
Check out our step-by-step course to solo success.
Getting started
Ever had a competitor copy you? Infuriating right? Don’t let copycat competitors drive you mad. Use it to drive your business to achieve better...
Getting started
Having spent almost a decade as an entrepreneur, since leaving the corporate world back in 2013, I’ve established a handful of businesses of varying...
Market research
I have a confession: I used to collect domain names. It didn’t start as a dedicated hobby but came as a side effect of...
Getting started
We’re 6 months into this COVID mess. Our survey takes 3 minutes to complete. Click on the link and share your experience, we'd love...
Getting started
Carl Quested has a distinctly professional approach to his lifestyle business and doesn’t like missing opportunities. Far from the slavish pursuit of growth, he...
Getting started
Having worked in the US market for over 12 years and dealt with hundreds of Australian companies trying to gain business success in the...