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Starting / Setting business goals

Goal setting strategy: Aim high

Several years ago I took a stab at managing a pop band. They were good musicians. I was an okay manager. Together we failed abysmally. I think I know why. We didn't have the correct goal setting strategy.

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Before I talk about the band, let me tell you about my son. Oh, go on he’s so cool.

Like most seven year olds, Master Gerrish frequently attempts feats requiring great skill and courage.

Sometimes the pursuits are really impressive, other times they are somewhat dull, and now and again they are spectacularly overshadowed by the white-knuckle drive to the nearest Accident & Emergency.

The point is, like most young boys he always aims high and simply doesn’t accept climbing halfway up a tree.

To our detriment, the pop band were different and so was I.

The pop band really wanted some groovy t-shirts with their name on and a highly polished demo recording. I duly supplied both.

For my part, I fancied the idea of telling girls I managed a pop band and so got myself some snazzy Duck and Dive Management business cards. Too easy.

"For my part, I fancied the idea of telling girls I managed a pop band and so got myself some snazzy Duck and Dive Management business cards. Too easy."

Accoutrements aside, we met with no commercial success. I now put this down to the fact the pop band and I settled for climbing half way up the tree. It was nice. The branch was comfortable and we all got our needs met.

Want more articles like this? Check out the setting business goals section.

I still have the demo recordings and a small pile of cards and as you can see, continue to milk the adventure for all it’s worth. But I wonder, could it have been something much more tangible if we had a different goal setting strategy?

Very possibly.

Realistically though, success could only have come if we’d aimed higher and demanded rather more of ourselves.

Pursuing goals is one thing, setting them is another.

As a challenge, I invite you to select one of your goals right now and make it bigger. Stretch yourself. What’s more, I want you to share your goal setting strategy with the world.

And if any fans of Bigtime are out there, would either of you have a t-shirt I could get copied for my son?

 

Robert Gerrish

is the founder of Flying Solo and helps soloists stay upbeat and energised. He’s recently published The 1-Minute Commute, is a presenter and facilitator and works one-on-one with those needing a refresh. Find out more about his skills and services and his Olympus Trip 35 camera side hustle or connect on LinkedIn.

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