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  • Tips & Advice
    • Getting startedIf you’re starting a new business in Australia, you’ll find stacks of resources to help ensure you get off on the right foot. Find out if you’re well suited to running your own show with our nifty quiz.
        • How the Small Business Ombudsman can help you resolve a business dispute

          How the Small Business Ombudsman can help you resolve a business dispute

          May 18, 2022
        • Three secrets to a winning business strategy: hint it begins with clarity

          Three secrets to a winning business strategy: hint it begins with clarity

          May 13, 2022
        • Five ways your brain might be secretly sabotaging your business

          Five ways your brain might be secretly sabotaging your business

          April 26, 2022
    • MarketingGetting to grips with small business marketing is an essential element of solo success. Find the support you need here. Need more help? Check out our step-by-step course to solo success.
        • Reeling it in: Are Instagram Reels still relevant and how can they boost my business?

          Reeling it in: Are Instagram Reels still relevant and how can they boost my business?

          May 20, 2022
        • How to choose the best PR to represent your small business

          How to choose the best PR to represent your small business

          May 16, 2022
        • How to snag new clients and get them to pay upfront without a single conversation

          How to snag new clients and get them to pay upfront without a single conversation

          May 4, 2022
    • Sales
        • Four outdated sales styles you definitely need to kick to the curb

          Four outdated sales styles you definitely need to kick to the curb

          April 6, 2022
        • Do what they don’t: 7 things to do better than your competitors

          Do what they don’t: 7 things to do better than your competitors

          March 31, 2022
        • Reading minds: Learn what makes your customers tick to boost your sales

          Reading minds: Learn what makes your customers tick to boost your sales

          March 11, 2022
    • ProductivityKnowing what’s involved in setting up and running a small business in Australia, this section will help your productivity. Check out our step-by-step course to solo success.
        • Personal growth is never comfortable: How to feel the fear but do it anyway

          Personal growth is never comfortable: How to feel the fear but do it anyway

          May 18, 2022
        • Focus on what matters most: Five steps to maximise your productivity

          Focus on what matters most: Five steps to maximise your productivity

          May 9, 2022
        • Four things you should never say to investors when pitching your business

          Four things you should never say to investors when pitching your business

          May 3, 2022
    • Business technologyWith business technology changing so rapidly it can be hard to keep up-to-date with the latest developments. In this section, we provide straightforward, easy to understand articles about online business tools and other business technology. From choosing a customer relationship management system or an inventory management system to app development, computer and software security and data backups, you are sure to find something useful for your small business in this section. Check out our step-by-step course to solo success.
        • Four helpful ways a CRM system can help your business grow

          Four helpful ways a CRM system can help your business grow

          April 21, 2022
        • How to protect your home network from hackers: Security is easier than you think!

          How to protect your home network from hackers: Security is easier than you think!

          January 24, 2022
        • 5 steps to setting up an online business in Australia

          5 steps to setting up an online business in Australia

          September 11, 2021
    • Health + wellbeingYour health and wellbeing is as important as mastering the challenges of small business management and development. Check out our step-by-step course to solo success.
        • Want to allow flexible work for your staff? 6 steps to a successful hybrid team

          Want to allow flexible work for your staff? 6 steps to a successful hybrid team

          May 12, 2022
        • How to recognise your mental health symptoms before you hit crisis point

          How to recognise your mental health symptoms before you hit crisis point

          May 11, 2022
        • Three daily habits that will significantly increase your happiness

          Three daily habits that will significantly increase your happiness

          May 11, 2022
    • News
        • What are the major parties doing about the small business issues that matter?

          What are the major parties doing about the small business issues that matter?

          May 20, 2022
        • Reserve Bank of Australia hikes rates by 0.25%, warning more rises to come

          Reserve Bank of Australia hikes rates by 0.25%, warning more rises to come

          May 3, 2022
        • Calling all copywriters and content creators! CopyCon is back in 2022

          Calling all copywriters and content creators! CopyCon is back in 2022

          April 1, 2022
    • SpotlightBusiness Class Members showcase their profiles and the services they offer to small business customers in Australia.
        • “How I built my online side hustle into a massive success in just 3 years”

          “How I built my online side hustle into a massive success in just 3 years”

          February 23, 2022
        • In the Spotlight: Pat Mannix, Cotchy.com.au

          In the Spotlight: Pat Mannix, Cotchy.com.au

          January 17, 2022
        • Soloist spotlight: Wendy MacManus, Wendy & Holly Shoes

          Soloist spotlight: Wendy MacManus, Wendy & Holly Shoes

          November 18, 2021
  • Listen & Watch
    • Podcasts

          • Flying Solo: Going It Alone In Business
            The weekly podcast for those going solo in business, hosted by Cec Busby.

    • Member Spotlight

          • Flying Solo Small Business Spotlight
            Featuring innovative businesses and soloists from around Australia

  • Resources
    • Starting Out Kit

          • Starting Out Kit
            Take the first steps to starting your side hustle or small business now

    • Courses

          • Work your Way: Go it alone in business
            The complete guide to designing your own business.

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customer retention

Businessman holding a sign reading: “A satisfied customer is the best business strategy of all”
Customer experience

Three clever ways to give your customers what they want – for free

Katrina McCarter - April 25, 2022
What’s the secret sauce to those businesses that always seem to have plenty of completely satisfied customers? Give the people what they want –...
Green extra mile signpost against a blue sky backdrop
Sales

Do what they don’t: 7 things to do better than your competitors

Milton Collins - March 31, 2022
To stand out in the marketplace you need to do what your competitors are not, writes Milton Collins, business coach and author of Delight...
Wooden building blocks showing the word 'growth'
Sales strategies

Reading minds: Learn what makes your customers tick to boost your sales

Shahid Nizami - March 11, 2022
Using customer automation technology to analyse the behaviour of browsers and buyers can help your enterprise market its products and services more effectively, writes...
Delighted woman looking into shopping bags with surprise
Customer experience

The one thing consumers value more than price? The art of surprise and delight

Katrina McCarter - February 28, 2022
There are so many considerations for business owners when it comes to consumer satisfaction, from pricing to brand image to customer service. But the...
Chalk drawing of loading progress bar with inscription customer lifetime value
Sales

What is Customer Lifetime Value and why does it matter for your business?

Adam Stewart - February 24, 2022
Physical assets, customer purchases, total revenue – all of these have value for any business. But there is one metric in particular that companies...
client magnet
Sales

Retaining customers: Add heart to your business in three steps to become a client magnet

Sonia Gibson - December 10, 2021
Retaining customers isn’t easy in a volatile economy, especially during a worldwide pandemic that sees periodic lockdowns. These are major industry and productivity interruptions...

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