Social media influencing can be a lucrative business, particularly in the beauty and wellness space, where influencers can be paid thousands for endorsements. But...
When WAVES co-founders George and Olivia Kazma kicked off their side hustle selling new-release sneakers, clothing and accessories from their spare room in 2020,...
Influencer marketing has existed since 1970. However, it earned popularity in the last decade due to the rapid success of social media platforms like...