Marketing
Marketing
Ditch the ‘ego’ mentality: Self-promotion is NOT a dirty word!
Are you afraid that if you embark on a little self-promotion, you’ll be shouted down as egotistical or ‘full of yourself’? PR and marketing...
Market research
To niche or not to niche? And how to find yours to boost your customer base
Many businesses tend to market to the broadest possible audiences but this can, in fact, hamper your overall conversions – and ultimately, your business’...
Business technology
5 clever ways to increase your business presence and stand out from competitors
Competition is fierce in the business world these days. It’s not enough to be reputable and trustworthy – you have to set yourself apart...
Public relations
How do you know if your PR campaign is working? 4 ways to measure PR success
Investing in public relations campaigns can be confusing for business owners who don’t really understand how to measure their success. Kathryn Van Kuyk and...
Content marketing
How you can make the most of LinkedIn for your small business
LinkedIn is an incredibly powerful tool for small businesses and can be leveraged as a content marketing platform, a place for you to establish...
Branding
Reboot your brand
Master marketer and host of Australia’s No1 small business marketing podcast, Tim Reid reveals the new essentials of solo business branding. The perfect video...
Branding
Podcast: A $60M business in two years
Health.com.au is the first health insurance company to enter the Australian market in more than 36 years. Tim Ried chats with this start-up’s founder...
Branding
My business name blooper
I have a confession to make. In my last business, I made a fundamental business name mistake. Let me explain. What does the word...
Branding
