Public relations
Marketing
How to choose the right marketing channel for a new business
So, you’ve started a new business, you’ve made a few sales through word of mouth and now you’re ready to start growing. Selecting the...
Marketing
Choosing the right marketing agency: 10 key considerations for businesses
In today’s competitive business landscape, partnering with a marketing agency can be a game-changer for your organisation. However, selecting the right agency that can...
Marketing
How to market your side hustle
Marketing is undoubtedly one of the hardest parts of any side hustle. You may have an amazing and unique offering, but you need to...
Public relations
Should I hire a PR professional or can I do my own public relations?
Can you do your PR yourself? The short answer: Yes, you can. The long answer: Yes, but do you have the time and expertise?...
Digital marketing
Tanya Williams’ top tips on marketing your business without relying on social media
Plenty of small businesses spend an irreplaceable amount of time and money on their marketing. Too often, the power of social media is emphasised...
Digital marketing
Finding your point of difference – without competing on price
In business it pays to be different, but when you’re selling the same products or services as everyone else in your industry, it can...
Customer experience
5 marketing lessons real estate professionals could ‘steal’ from Airbnb
Effective real estate marketing should not be boring. There are several innovative strategies that you can steal from more prominent brands like Airbnb to...
Communication skills
The great grammar debate: Is it 25 words or ‘less’ – or ‘fewer’?
You want to host a ’25 words or less’ competition to boost interaction. But ’25 words or fewer‘ is actually the grammatically correct phrase,...
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