Marketing
Market research
To niche or not to niche? And how to find yours to boost your customer base
Many businesses tend to market to the broadest possible audiences but this can, in fact, hamper your overall conversions – and ultimately, your business’...
Public relations
How to choose the best PR to represent your small business
For many small businesses and startups considering investing in Public Relations for the first time, it might appear that all PR agencies and freelancers...
Public relations
How do you know if your PR campaign is working? 4 ways to measure PR success
Investing in public relations campaigns can be confusing for business owners who don’t really understand how to measure their success. Kathryn Van Kuyk and...
Getting started
3 things I would have done differently to give my business a better start
As a successful entrepreneur and founder of digital web design agency, Chromatix, Irwin Hau says there are definitely things he would have done differently...
Public relations
Is advertising or PR a better choice for your business? Here’s how to tell
For many startups and small businesses, deciding whether to invest in public relations (PR) or buy advertising or sponsored content – or do all...
Marketing
Six winning PR tips for small businesses
Many small businesses mistakenly believe they need a fully-fledged PR machine to reap the benefits of publicity but little do they know all it...
Marketing
Hitting the bullseye: 6 tips to make your marketing plan better than the rest
You’ve got a product or service worth telling the world about. So how will you make sure your marketing plan hits the right mark with...
Communication skills
Creating marketing messages that resonate as we transition out of lockdown
As I write this, there’s a palpable air of excitement here in Sydney as we prepare for opening up after our latest loooong Covid...
Marketing
