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    • Getting startedIf you’re starting a new business in Australia, you’ll find stacks of resources to help ensure you get off on the right foot. Find out if you’re well suited to running your own show with our nifty quiz.
        • Breaking your self-limiting mindset – the real secret to business bravery

          Breaking your self-limiting mindset – the real secret to business bravery

          May 25, 2022
        • 10 financial metrics every business owner should know and understand

          10 financial metrics every business owner should know and understand

          May 24, 2022
        • How the Small Business Ombudsman can help you resolve a business dispute

          How the Small Business Ombudsman can help you resolve a business dispute

          May 18, 2022
    • MarketingGetting to grips with small business marketing is an essential element of solo success. Find the support you need here. Need more help? Check out our step-by-step course to solo success.
        • 2022 Instagram Reels secrets every business needs to know

          2022 Instagram Reels secrets every business needs to know

          May 25, 2022
        • Reeling it in: Are Instagram Reels still relevant and how can they boost my business?

          Reeling it in: Are Instagram Reels still relevant and how can they boost my business?

          May 20, 2022
        • How to snag new clients and get them to pay upfront without a single conversation

          How to snag new clients and get them to pay upfront without a single conversation

          May 4, 2022
    • Sales
        • Four outdated sales styles you definitely need to kick to the curb

          Four outdated sales styles you definitely need to kick to the curb

          April 6, 2022
        • Do what they don’t: 7 things to do better than your competitors

          Do what they don’t: 7 things to do better than your competitors

          March 31, 2022
        • Reading minds: Learn what makes your customers tick to boost your sales

          Reading minds: Learn what makes your customers tick to boost your sales

          March 11, 2022
    • ProductivityKnowing what’s involved in setting up and running a small business in Australia, this section will help your productivity. Check out our step-by-step course to solo success.
        • Personal growth is never comfortable: How to feel the fear but do it anyway

          Personal growth is never comfortable: How to feel the fear but do it anyway

          May 18, 2022
        • Focus on what matters most: Five steps to maximise your productivity

          Focus on what matters most: Five steps to maximise your productivity

          May 9, 2022
        • Four things you should never say to investors when pitching your business

          Four things you should never say to investors when pitching your business

          May 3, 2022
    • Business technologyWith business technology changing so rapidly it can be hard to keep up-to-date with the latest developments. In this section, we provide straightforward, easy to understand articles about online business tools and other business technology. From choosing a customer relationship management system or an inventory management system to app development, computer and software security and data backups, you are sure to find something useful for your small business in this section. Check out our step-by-step course to solo success.
        • How traditional businesses can take advantage of Web3

          How traditional businesses can take advantage of Web3

          May 26, 2022
        • Four helpful ways a CRM system can help your business grow

          Four helpful ways a CRM system can help your business grow

          April 21, 2022
        • How to protect your home network from hackers: Security is easier than you think!

          How to protect your home network from hackers: Security is easier than you think!

          January 24, 2022
    • Health + wellbeingYour health and wellbeing is as important as mastering the challenges of small business management and development. Check out our step-by-step course to solo success.
        • Want to allow flexible work for your staff? 6 steps to a successful hybrid team

          Want to allow flexible work for your staff? 6 steps to a successful hybrid team

          May 12, 2022
        • How to recognise your mental health symptoms before you hit crisis point

          How to recognise your mental health symptoms before you hit crisis point

          May 11, 2022
        • Three daily habits that will significantly increase your happiness

          Three daily habits that will significantly increase your happiness

          May 11, 2022
    • News
        • What are the major parties doing about the small business issues that matter?

          What are the major parties doing about the small business issues that matter?

          May 20, 2022
        • Reserve Bank of Australia hikes rates by 0.25%, warning more rises to come

          Reserve Bank of Australia hikes rates by 0.25%, warning more rises to come

          May 3, 2022
        • Calling all copywriters and content creators! CopyCon is back in 2022

          Calling all copywriters and content creators! CopyCon is back in 2022

          April 1, 2022
    • SpotlightBusiness Class Members showcase their profiles and the services they offer to small business customers in Australia.
        • “How I built my online side hustle into a massive success in just 3 years”

          “How I built my online side hustle into a massive success in just 3 years”

          February 23, 2022
        • In the Spotlight: Pat Mannix, Cotchy.com.au

          In the Spotlight: Pat Mannix, Cotchy.com.au

          January 17, 2022
        • Soloist spotlight: Wendy MacManus, Wendy & Holly Shoes

          Soloist spotlight: Wendy MacManus, Wendy & Holly Shoes

          November 18, 2021
  • Listen & Watch
    • Podcasts

          • Flying Solo: Going It Alone In Business
            The weekly podcast for those going solo in business, hosted by Cec Busby.

    • Member Spotlight

          • Flying Solo Small Business Spotlight
            Featuring innovative businesses and soloists from around Australia

  • Resources
    • Starting Out Kit

          • Starting Out Kit
            Take the first steps to starting your side hustle or small business now

    • Courses

          • Work your Way: Go it alone in business
            The complete guide to designing your own business.

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Public relations

How to choose the best PR to represent your small business

Anthony Caruana and Kathryn Van Kuyk - May 16, 2022
For many small businesses and startups considering investing in Public Relations for the first time, it might appear that all PR agencies and freelancers...
media coverage cane be editorial, sponsored content or ads
Content marketing

The difference between editorial, sponsored content and advertising and why you need to know

Anthony Caruana and Kathryn Van Kuyk - December 17, 2021
As a small business wanting to engage in public relations services, it’s important to understand the difference between merit-based editorial, sponsored content and advertising...

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  • Smartphone showing Instagram Reels home screen Reeling it in: Are Instagram Reels still relevant and how can they boost my business? under Digital marketing
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