Publicity

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Public relations

How to make the most out of each hard-earned PR win

Samantha Dybac - July 12, 2022

So, you’ve scored yourself some excellent PR wins, but are you making the most of them? Samantha Dybac, CEO and founder at The PR...

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Public relations

How do you know if your PR campaign is working? 4 ways to measure PR success

Anthony Caruana and Kathryn Van Kuyk - April 18, 2022

Investing in public relations campaigns can be confusing for business owners who don’t really understand how to measure their success. Kathryn Van Kuyk and...

PR tips

Marketing

Six winning PR tips for small businesses

Mary Nguyen - October 29, 2021

Many small businesses mistakenly believe they need a fully-fledged PR machine to reap the benefits of publicity but little do they know all it...

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